Social Media & Content Specialist

Central Affirmative Company, Incorporated; Manila; On-site; PHP 360,000 - 480,000; Full time

Job summary

Signature Blends, Inc. is seeking a Social Media & Content Specialist to manage day-to-day posting, publish content, and monitor engagement across Facebook, Instagram, TikTok, and other platforms for ten brands.

You will coordinate content requirements, create basic graphics and captions, support campaigns, drive traffic to the Signature Blends website and marketplaces, and respond to inquiries with professional, timely communication.

Qualifications

• Bachelor's degree or relevant education in Marketing, Communications, Multimedia Arts, Digital Marketing, or related field.
• At least 2 years experience in content creation and social media posting.
• Experience managing social media accounts is an advantage.
• Familiarity with Facebook, Instagram, TikTok, and other platforms.
• Basic graphic design and video editing skills.
• Good writing and communication skills.
• Creative and aware of current social media trends.
• Organized and capable of handling multiple brands and deadlines.

Responsibilities

• Manage day-to-day posting and administration of approved social media accounts.
• Maintain social media content calendars.
• Schedule and publish approved content. Maintain appropriate posting frequency.
• Monitor comments, messages, reactions, and audience engagement.
• Ensure content follows approved company and brand guidelines.
• Coordinate content requirements for approximately ten brands.
• Communicate with Brand Ambassadors regarding content requirements and schedules.
• Collect approved photos, videos, product information, promotions, and other materials.
• Create basic graphics, captions, promotional posts, stories, reels, and short-form videos.
• Adapt content for Facebook, Instagram, Tik Tok, and other platforms.
• Develop social media content that encourages website visits and sales.

Skills

Content creation

Social media management

Writing & editing

Communication

Organizational skills

Multitasking

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Canva

Adobe Photoshop

Video editing software

Job description

POSITION SUMMARY

The Social Media & Content Specialist is responsible for the day-to-day management, content creation, publication, and monitoring of the social media presence of Signature Blends, Inc. The position supports the integration and digital promotion of approximately ten (10) brands under Signature Blends, Inc. through Facebook, Instagram, Tik Tok, and other applicable social media platforms. The Specialist develops and publishes approved content, coordinates brand materials with Brand Ambassadors, engages with online audiences, and supports campaigns designed to direct customers toward the central Signature Blends website and applicable e-commerce marketplaces.

A. Social Media Management

• Manage day-to-day posting and administration of approved social media accounts.
• Maintain social media content calendars.
• Schedule and publish approved content. Maintain appropriate posting frequency.
• Monitor comments, messages, reactions, and audience engagement.
• Ensure content follows approved company and brand guidelines.

B. Multi-Brand Content Coordination

• Coordinate content requirements for approximately ten (10) brands.
• Communicate with Brand Ambassadors regarding content requirements and schedules.
• Collect approved photos, videos, product information, promotions, and other materials.
• Organize content according to brand and campaign.
• Ensure content is properly linked to the appropriate website or product page.

C. Content Creation

• Create basic graphics, captions, promotional posts, stories, reels, and short-form videos.
• Assist with product photography and video production when required.
• Adapt content for Facebook, Instagram, Tik Tok, and other platforms.
• Write engaging captions and promotional copy.
• Assist in developing campaign-specific content.

D. Website and Marketplace Traffic Generation

• Develop social media content that encourages customers to visit the Signature Blends website.
• Include approved product and marketplace links in posts and campaigns.
• Promote products, brands, and approved promotions.
• Support initiatives designed to convert social media engagement into website visits and online sales.

E. Customer Engagement

• Monitor comments, direct messages, and customer inquiries.
• Respond to routine inquiries using approved company information.
• Forward product, order, technical, or operational concerns to the appropriate personnel.
• Maintain professional and timely communication. Identify recurring customer questions and feedback.

F. Campaign Support

• Assist in implementing digital marketing campaigns.
• Prepare and publish campaign-related content.
• Coordinate campaign schedules with the E-Commerce & Marketplace Specialist.
• Ensure social media content is synchronized with approved website and marketplace promotions.

G. Performance Monitoring

• Monitor reach, engagement, views, audience growth, and other relevant metrics.
• Identify high-performing and underperforming content.
• Recommend improvements to the Digital Marketing Officer.
• Assist in preparing monthly social media performance reports.

QUALIFICATIONS

• Bachelor's degree or relevant education in Marketing, Communications, Multimedia Arts, Digital Marketing, or related field preferred.
• At least 2 years experience in content creation & social media posting.
• Experience managing social media accounts is an advantage.
• Familiarity with Facebook, Instagram, Tik Tok, and other social platforms.
• Basic graphic design and video editing skills.
• Good writing and communication skills.
• Creative and aware of current social media trends.
• Organized and capable of handling multiple brands and deadlines.
• Customer-oriented and responsive.
• Able to work independently while coordinating with multiple stakeholders.