Social Media and Content Creator

HBH & HND FOOD CORP; Philippines; On-site; PHP 223,000 - 502,000; Full time

Job summary

HBH & HND FOOD CORP is seeking a Social Media & Content Creator in the Philippines to develop and manage engaging digital content across social platforms. You will increase brand awareness, drive audience engagement, grow the community, and support customer conversion through creative content.

The role covers content planning, video production, campaign support, community management, and analytics—requiring a strong eye for brand-aligned storytelling and practical social media execution.

Qualifications

• Bachelor's degree in Marketing, Communications, Multimedia Arts, Advertising, Digital Marketing or related field.
• 1–3 years of experience in social media management, content creation, digital marketing, or related work.
• Strong knowledge of Facebook, Instagram, TikTok, and other platforms.
• Excellent photography and videography skills; strong editing and graphic design abilities.

Responsibilities

• Manage the company's social media accounts, including Facebook, Instagram, TikTok, and other platforms.
• Develop and maintain a monthly social media content calendar.
• Create engaging photos, videos, reels, stories, and graphics for posts.
• Write captions, headlines, scripts, and other social copy.
• Shoot and edit short-form video content; coordinate shoots for store events and promos.
• Monitor comments, messages, and customer interactions; escalate issues when needed.
• Monitor trends, hashtags, and platform algorithms to optimize content.

Skills

Social media management

Content creation

Video editing

Photography

Copywriting

Trend analysis

Community management

Digital marketing

Brand awareness

Project management

Communication skills

Creativity & Innovation

Attention to detail

Education

Bachelor's degree in Marketing, Communications, Multimedia Arts, Advertising, Digital Marketing

Tools

Canva

CapCut

Adobe Photoshop

Premiere Pro

Job description

Job Summary

The Social Media & Content Creator is responsible for developing, producing, and managing engaging digital content across the company's social media platforms. The role focuses on increasing brand awareness, audience engagement, community growth, and customer conversion through creative and relevant content.

Key Responsibilities

1. Social Media Management

• Manage the company's social media accounts, including Facebook, Instagram, TikTok, and other relevant platforms.

• Develop and maintain a monthly social media content calendar.

• Schedule and publish posts according to approved campaigns and timelines.

• Monitor comments, messages, mentions, and customer interactions.

• Respond to basic customer inquiries and coordinate concerns with the appropriate department.

• Monitor social media trends, algorithms, hashtags, and emerging content formats.

2. Content Creation

• Create engaging photos, videos, reels, TikToks, stories, graphics, and other digital content.

• Develop creative concepts aligned with the company's brand identity and marketing objectives.

• Write captions, headlines, scripts, and other social media copy.

• Shoot and edit short-form video content for social media.

• Coordinate product, store, event, and promotional shoots.

• Ensure all content follows approved brand standards and guidelines.

3. Video Production & Editing

• Plan, shoot, and edit short-form videos for TikTok, Instagram Reels, Facebook, and other platforms.

• Create content featuring products, stores, employees, customers, promotions, events, and brand experiences.

• Use editing and design tools such as Canva, CapCut, Adobe Creative Suite, or equivalent platforms.

• Add appropriate music, captions, graphics, transitions, and other creative elements.

• Ensure content is optimized for each platform's format and audience.

4. Content Planning & Campaign Support

• Work with the Marketing Team to develop content for product launches, promotions, events, and seasonal campaigns.

• Translate marketing campaigns into engaging social media content.

• Coordinate with Brand Activation and Influencer teams for collaborative campaigns.

• Assist in developing creative concepts and campaign ideas.

• Ensure all campaign materials are released according to schedule.

5. Community Management

• Monitor audience feedback, comments, reviews, and online conversations.

• Engage with followers and encourage community participation.

• Escalate customer complaints or sensitive concerns to the appropriate team.

• Identify opportunities to improve customer engagement and brand perception.

6. Social Media Analytics

• Monitor social media performance and engagement.

• Prepare weekly and monthly social media reports.

• Track key metrics such as:

  • Reach

  • Impressions

  • Engagement

  • Video views

  • Followers

  • Engagement rate

  • Click-through rate

  • Content performance

• Analyze which content performs best and recommend improvements.

7. Trend Monitoring

• Stay updated on TikTok, Instagram, Facebook, and other social media trends.

• Identify viral content, sounds, hashtags, challenges, and formats relevant to the brand.

• Recommend timely content opportunities based on current trends.

• Adapt trends while maintaining brand identity and professionalism.

Qualifications

• Bachelor's degree in Marketing, Communications, Multimedia Arts, Advertising, Digital Marketing, or related field.

• At least 1–3 years of experience in social media management, content creation, digital marketing, or related work.

• Strong knowledge of Facebook, Instagram, TikTok, and other social media platforms.

• Excellent photography and videography skills.

• Strong skills in video editing and graphic design.

• Proficient in Canva, CapCut, Adobe Photoshop, Premiere Pro, or similar tools.

• Excellent written and verbal communication skills.

• Creative, proactive, and highly organized.

• Strong understanding of current social media trends.

• Willing to conduct field work and attend store events, shoots, and activations when required.

Key Competencies

• Creative Content Development

• Social Media Management

• Video Editing

• Photography & Videography

• Copywriting

• Trend Analysis

• Community Management

• Digital Marketing

• Brand Awareness

• Project Management

• Communication Skills

• Creativity & Innovation

• Attention to Detail