Social Media & Community Specialist

IntouchCX; Manila; On-site; PHP 360,000 - 480,000; Full time

Job summary

IntouchCX in Manila is seeking a creative, data-driven Social Media Specialist to elevate our digital presence, grow our online community, and drive brand engagement across platforms including Facebook, Instagram, LinkedIn, TikTok, and X. You will craft content, manage communities, and analyze campaigns to deliver measurable impact.

Work closely with Marketing, PR, Graphics, and Sales to ensure consistent messaging, collaborate on launches, and optimize performance through data-driven insights.

Qualifications

• 2+ years of hands-on experience managing corporate or brand social media accounts.
• Proven track record of creating engaging written, visual, and short-form video content.
• In-depth knowledge of major social media algorithms and best practices across Instagram, Facebook, LinkedIn, TikTok, and X.
• Proficiency in social analytics tools with the ability to interpret data, identify audience behavior trends, and refine strategies accordingly.
• Exceptional written and verbal communication skills with a strong eye for brand voice, tone, and grammar.
• Strong project and time-management skills; familiarity with scheduling and publishing software (Buffer, Hootsuite, Sprout Social, or Loomly) and basic design tools (Canva, Adobe Creative Cloud, or CapCut).

Responsibilities

• Develop and execute data-backed social media strategies aligned with broader marketing objectives and key business goals.
• Conceptualize, write, and produce high-quality multimedia content tailored to each platform.
• Maintain a dynamic content calendar, ensuring consistent scheduling across Facebook, Instagram, LinkedIn, TikTok, X (Twitter), and emerging channels.
• Track industry trends, platform algorithm updates, and viral formats to keep our brand fresh and competitive.
• Act as the voice of our brand by actively monitoring and responding to comments, direct messages, and brand mentions.
• Foster a thriving online community by driving discussions, rewarding loyal followers, and moderating user-generated content.
• Maintain brand integrity and handle sensitive customer queries by escalating issues to appropriate internal teams.
• Collaborate closely with internal teams (Graphics, Marketing, PR, and Sales) to ensure messaging, promotions, and branding remain consistent.
• Partner with product and customer support teams to stay informed on company updates, product launches, and brand initiatives.
• Monitor and evaluate performance using platform analytics tools; track KPIs including engagement rate, reach, CTR, follower growth, and conversions; translate data into actionable insights in monthly and campaign reports.

Skills

Content creation

Platform mastery

Analytical mindset

Communication

Organization & tools

Social media management

Tools

Buffer

Hootsuite

Sprout Social

Loomly

Canva

Adobe Creative Cloud

CapCut

Job description

About the Role:

We are seeking a creative, data-driven Social Media Specialist to elevate our digital presence, grow our online community, and drive meaningful brand engagement. In this role, you will be responsible for crafting compelling content, executing multi-platform strategies, actively managing our social communities, and analyzing campaign performance to continuous impact.

Key Responsibilities:

1. Content Strategy & Creation

• Develop and execute data-backed social media strategies aligned with broader marketing objectives and key business goals.
• Conceptualize, write, and produce high-quality multimedia content (short-form video, graphics, copy, and visual assets) tailored to each platform.
• Maintain a dynamic content calendar, ensuring consistent scheduling across Facebook, Instagram, LinkedIn, TikTok, X (Twitter), and emerging channels.
• Track industry trends, platform algorithm updates, and viral formats to keep our brand fresh and competitive.

2. Community Engagement & Reputation Management

• Act as the voice of our brand by actively monitoring and responding to comments, direct messages, and brand mentions in a timely, professional manner.
• Foster a thriving online community by driving discussions, rewarding loyal followers, and moderating user-generated content (UGC).
• Maintain brand integrity and handle sensitive customer queries by escalating issues to appropriate internal teams (Customer Service, PR, or Operations).

3. Platform Management & Cross-Department Collaboration

• Manage, optimize, and maintain company profiles across all social media networks.
• Collaborate closely with internal teams (Graphics, Marketing, PR, and Sales) to ensure messaging, promotions, and branding remain consistent.
• Partner with product and customer support teams to stay informed on company updates, product launches, and brand initiatives.

4. Performance Analysis & Reporting

• Monitor and evaluate performance using platform analytics tools (e.g., Meta Business Suite, LinkedIn Analytics, Sprout Social, or Hootsuite).
• Track core KPIs including engagement rate, reach, click-through rate (CTR), follower growth, and conversion metrics.
• Translate data into actionable strategic insights through monthly and campaign-level performance reports.

Required Skills & Qualifications:

• Experience: 2+ years of hands‑on experience managing corporate or brand social media accounts.
• Content Creation: Proven track record of creating engaging written, visual, and short‑form video content (portfolio or examples required).
• Platform Mastery: In‑depth knowledge of major social media algorithms and best practices across Instagram, Facebook, LinkedIn, TikTok, and X.
• Analytical Mindset: Proficiency in social analytics tools with the ability to interpret data, identify audience behavior trends, and refine strategies accordingly.
• Communication: Exceptional written and verbal communication skills with a strong eye for brand voice, tone, and grammar.
• Organization & Tools: Strong project and time‑management skills; familiarity with scheduling and publishing software (e.g., Buffer, Hootsuite, Sprout Social, or Loomly) and basic design tools (e.g., Canva, Adobe Creative Cloud, or CapCut).