Social Media Specialist

ARDESIA RESORT & SPA; Angeles; On-site; PHP 335,000 - 614,000; Full time

Job summary

ARDESIA RESORT & SPA in Angeles City, Philippines is seeking a creative Social Media Specialist to develop, implement, and manage the company’s social media strategy. The role focuses on creating engaging content, expanding online presence, and driving audience engagement across multiple platforms.

The ideal candidate will collaborate with marketing, design, and sales teams to ensure consistent brand messaging and timely posting. A portfolio demonstrating prior work is required.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred.
• Proven experience as Social Media Specialist or similar role.
• Strong knowledge of major social platforms and best practices.
• Excellent written and verbal communication skills.
• Experience with social media management and analytics tools.
• Basic knowledge of graphic design and video editing is an asset.
• Portfolio is a must.
• Ability to analyze data and make data-driven decisions.

Responsibilities

• Develop and execute social media strategies aligned with business goals.
• Create, schedule, and publish engaging content across Facebook, Instagram, LinkedIn, X, TikTok, and YouTube.
• Monitor channels and respond to comments, messages, and inquiries promptly.
• Plan and manage campaigns, promotions, and contests.
• Analyze campaign performance and prepare regular reports.
• Stay updated on trends, platform updates, and best practices.
• Collaborate with marketing, design, and sales to ensure consistent brand messaging.
• Work with designers and content creators to produce high-quality visuals and videos.
• Manage the social media content calendar and posting schedule.
• Monitor competitors and recommend improvements.

Skills

Social media strategy

Content creation

Analytics & reporting

Communication

Graphic design basics

Video editing basics

Portfolio

Education

Bachelor’s degree (preferred)

Tools

Facebook Insights

Instagram Analytics

Hootsuite

Buffer

Job description

Job Summary

We are looking for a creative and results-driven Social Media Specialist to develop, implement, and manage our social media strategy. The ideal candidate will create engaging content, grow our online presence, increase brand awareness, and drive audience engagement across multiple social media platforms.

Key Responsibilities

• Develop and execute social media strategies aligned with business goals.


• Create, schedule, and publish engaging content across platforms such as Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube.


• Monitor social media channels and respond to comments, messages, and customer inquiries in a timely manner.


• Plan and manage social media campaigns, promotions, and contests.


• Analyze campaign performance using analytics tools and prepare regular reports.


• Stay updated on industry trends, platform updates, and emerging social media best practices.


• Collaborate with the marketing, design, and sales teams to ensure consistent brand messaging.


• Work with graphic designers and content creators to produce high-quality visuals and videos.


• Manage the social media content calendar and ensure timely posting.


• Monitor competitor activities and recommend improvements to enhance social media performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field (preferred).


• Proven experience as a Social Media Specialist or in a similar role.


• Strong knowledge of major social media platforms and their best practices.


• Excellent written and verbal communication skills.


• Experience with social media management and analytics tools.


• Basic knowledge of graphic design and video editing is an advantage.


• Strong creativity, organizational skills, and attention to detail.


• Ability to analyze data and make data-driven decisions.


• PORTFOLIO is a must

Work Location: In person