DIGITAL MARKETING OFFICER

Central Affirmative Company, Incorporated; Manila; On-site; PHP 350,000 - 550,000; Full time

Job summary

Central Affirmative Company, Incorporated is seeking a Digital Marketing Officer to oversee the digital marketing and e-commerce ecosystem for Signature Blends, Inc. The role manages the central website, social media, marketplaces, campaigns, and multi-brand integration.

You will coordinate with outsourced developers, supervise two specialists, and align brand content across Facebook, Instagram, TikTok, Shopee, and Lazada to grow traffic and online sales.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, or related field.
• At least 2 years experience in digital marketing, e-commerce, social media, or online sales.
• Experience coordinating website development projects is an advantage.
• Knowledge of social media, e-commerce platforms, digital advertising, and analytics.
• Strong organizational and project management skills.
• Strong communication and coordination skills.
• Creative, proactive, commercially oriented, and results-driven.
• Ability to manage multiple brands, platforms, projects, and deadlines.

Responsibilities

• Develop and implement digital marketing plans aligned with sales and marketing objectives.
• Manage central Signature Blends e-commerce website through outsourcing.
• Coordinate content, brand assets, and product information for website.
• Oversee integration of ~10 brands on digital channels and platforms.
• Supervise E-Commerce & Marketplace Specialist and Social Media & Content Specialist.
• Coordinate website testing, launch, and post-launch maintenance.
• Monitor website, marketplaces, and social channels for performance and UX.
• Plan and oversee digital campaigns, launches, and promotions.
• Prepare regular performance reports with actionable insights.

Skills

Digital marketing

Project management

Communication

Coordination

Social media management

E-commerce

Education

Bachelor's degree in Marketing / Digital Marketing / Business Administration / Communications / E-Commerce

Job description

JOB DESCRIPTION

The Digital Marketing Officer is responsible for the overall management, coordination, and development of the digital marketing and e-commerce ecosystem of Signature Blends, Inc.

The position oversees the company's central e-commerce website, social media presence, online marketplaces, digital campaigns, and the integration of the various brands carried by Signature Blends, Inc.

A major responsibility is the consolidation and integration of the digital presence of approximately ten (10) brands, including their Facebook, Instagram, and Tik Tok accounts, into the central Signature Blends digital ecosystem and e-commerce website. The position also oversees the connection of the company's website and brands to Shopee, Lazada, and other applicable e-commerce platforms.

Website development and major technical work will be performed by an outsourced website developer/service provider. The Digital Marketing Officer shall serve as the company's primary coordinator and project manager for the outsourced website development, ensuring that the website is developed according to approved requirements and properly maintained after launch.

The Digital Marketing Officer supervises the E-Commerce & Marketplace Specialist and Social Media & Content Specialist and maintains a functional coordination relationship with the Brand Ambassadors responsible for the individual brands.

KEY RESPONSIBILITIES

A. Digital Marketing Strategy and Planning

• Develop and implement digital marketing plans aligned with the company's Sales and Marketing objectives.
• Establish digital priorities, campaigns, content direction, and online promotional activities
• Identify opportunities to increase brand awareness, customer engagement, website traffic, and online sales.
• Monitor digital marketing trends, consumer behavior, competitors, and emerging platforms.
• Recommend digital initiatives, tools, platforms, and strategies to management.

B. Website Development Project Management

• Manage and coordinate the development of the central Signature Blends e-commerce website through an outsourced website developer/service provider.
• Serve as the primary company contact for the external website developer.
• Consolidate website requirements from management, Sales and Marketing, and the different brands.
• Coordinate the submission of approved content, product information, brand assets, images, and other requirements.
• Coordinate website structure, navigation, product organization, brand pages, e-commerce functionality, and other approved requirements.
• Coordinate testing, revisions, corrections, and final implementation.
• Monitor project timelines and coordinate the resolution of development issues.
• Coordinate website launch and transition from development to regular operations.

C. Website Management and Maintenance

• Oversee the continuing operation and maintenance of the central e-commerce website.
• Supervise the E-Commerce & Marketplace Specialist in day-to-day website content administration.
• Coordinate technical maintenance, upgrades, troubleshooting, and improvements with the outsourced provider.
• Monitor website functionality, links, product pages, customer experience, and overall performance.
• Recommend improvements to website navigation, presentation, merchandising, and conversion.
• Ensure that website content and product information remain accurate and current.

D. Multi-Brand Digital Integration

• Oversee the integration and consolidation of approximately ten (10) brands under Signature Blends, Inc.
• Ensure appropriate linking of brand Facebook, Instagram, and Tik Tok accounts to the central website.
• Ensure proper representation of each brand within the Signature Blends e-commerce platform.
• Establish procedures and standards for the submission of brand information and digital assets.
• Coordinate with Brand Ambassadors regarding their brands' digital requirements
• Ensure consistency of approved brand information and presentation across digital channels.
• Identify opportunities for cross-brand digital promotions.

E. E-Commerce Marketplace Management

• Oversee the company's presence on Shopee, Lazada, and other applicable e-commerce marketplaces.
• Develop marketplace strategies and priorities.
• Supervise the E-Commerce & Marketplace Specialist in marketplace administration.
• Ensure that marketplace product information is aligned with approved company and brand information.
• Monitor marketplace performance, sales, campaigns, and promotions.
• Recommend strategies to improve online visibility, traffic, conversion, and sales.

F. Social Media Management

• Establish the overall social media strategy and content direction.
• Supervise the Social Media & Content Specialist.
• Review content calendars and major campaign materials.
• Ensure proper representation of Signature Blends and its brands across social media.
• Monitor audience engagement, growth, reach, and performance.
• Ensure that social media activities support website traffic and online sales.

G. Digital Campaign Management

• Plan and oversee digital campaigns, product launches, seasonal promotions, and online events.
• Coordinate campaign requirements with Brand Ambassadors and relevant departmentsOversee digital advertising activities and budgets, subject to management approval.
• Monitor campaign performance and recommend optimization.
• Ensure campaigns are implemented consistently across social media, website, and marketplaces.

H. Analytics and Reporting

• Establish relevant digital marketing and e-commerce KPIs.
• Review website, social media, marketplace, and campaign performance.
• Analyze traffic, engagement, conversion, online sales, and other relevant metrics.
• Prepare regular reports for management.
• Provide recommendations based on digital performance data.

I. Team Supervision

• Supervise and provide direction to the two direct reports.
• Assign priorities and monitor completion of tasks.
• Establish work schedules and content priorities.
• Review work quality and accuracy.
• Provide coaching and support.
• Ensure proper coordination between the two functions

J. Brand Ambassador Coordination

• Maintain a functional working relationship with approximately ten (10) Brand Ambassadors.
• Coordinate digital requirements for their respective brands.
• Establish procedures for submission of product information, images, videos, and promotional materials.
• Ensure timely receipt of approved content and brand assets.
• Coordinate brand-specific digital campaigns and promotions.

QUALIFICATIONS

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, E-Commerce, or related field preferred.
• At least 2 years experience in digital marketing, e-commerce, social media, or online sales.
• Experience coordinating website development projects is an advantage.
• Knowledge of social media, e-commerce platforms, digital advertising, and analytics.
• Strong organizational and project management skills.
• Strong communication and coordination skills.
• Creative, proactive, commercially oriented, and results-driven.
• Ability to manage multiple brands, platforms, projects, and deadlines.