Social Media Associate

dentsu Creative Philippines, Inc.; Makati; On-site; PHP 240,000 - 420,000; Full time

Job summary

Dentsu Creative in Makati City is seeking a Social Media Associate to manage day-to-day social media operations across platforms. You will publish content, monitor communities, perform social listening, and report on performance and trends.

You will collaborate with clients and internal teams to execute campaigns, identify influencers, and ensure timely, accurate reporting and operational excellence. This is a full-time, permanent role based in Makati.

Qualifications

• Managing day-to-day social media operations across multiple platforms.
• Ensuring content aligns with brand guidelines and campaign objectives.
• Monitoring comments, messages, reviews, and mentions.
• Preparing regular performance and trend reports.

Responsibilities

• Manage day-to-day operations of assigned social media accounts.
• Schedule and publish content per the content calendar.
• Monitor and respond to audience engagement within SLAs.
• Escalate issues to stakeholders as needed.
• Identify and monitor potential crises and coordinate responses.
• Track sentiment post-crisis and report insights.
• Identify KOLs, creators, and influencers aligned with campaigns.
• Collaborate with cross-functional teams to deliver campaigns.
• Produce insights from social listening to inform campaigns.

Skills

Social media management

Community management

Crisis management

Social listening

Analytics & reporting

Influencer research

Cross-functional collaboration

Tools

Content calendar

Social listening tools

Influencer discovery tools

Job description

The Social Media Associate is responsible for the day-to-day management and execution of clients' social media activities across multiple platforms. This role oversees content publishing, community management, social listening, crisis monitoring, performance reporting, and trend monitoring to ensure timely and effective social media operations. The Social Media Associate collaborates with clients and cross-functional teams to execute campaigns, monitor brand conversations, support influencer identification, and deliver accurate reporting and operational excellence.

Job Description

Social Media Management

• Manage the day-to-day operations of assigned social media accounts across multiple platforms.
• Schedule and publish approved content according to the content calendar.
• Ensure all published content aligns with brand guidelines, campaign objectives, and platform best practices.
• Monitor content quality, accuracy, and timeliness.

Community Management

• Monitor social media channels for comments, messages, reviews, and mentions.
• Respond to customer inquiries and engage with online communities within agreed service level agreements (SLAs).
• Escalate customer concerns or sensitive issues to appropriate stakeholders when necessary.
• Foster positive brand engagement through timely and professional interactions.

Crisis Management

• Monitor conversations for potential reputational risks and emerging issues.
• Identify, document, and ___ potential crises following established protocols.
• Support crisis response efforts by coordinating with clients and internal stakeholders.
• Track post-crisis sentiment and provide insights for future improvements.

Social Listening & Trend Monitoring

• Monitor online conversations, brand mentions, competitors, and industry discussions.
• Identify emerging consumer trends, viral conversations, and cultural moments relevant to clients.
• Provide actionable insights based on social listening findings.
• Support campaign ideation using audience and market intelligence.

KOL / Influencer Support

• Identify relevant Key Opinion Leaders (KOLs), creators, and influencers based on campaign objectives.
• Conduct preliminary research on influencer profiles, audience relevance, and engagement.
• Provide recommendations to support influencer marketing initiatives.

Analytics & Reporting

• Prepare regular reports covering page performance, content performance, community management metrics, audience growth, engagement trends, and social listening insights.
• Analyze campaign performance and identify optimization opportunities.
• Present insights and recommendations to internal teams and clients.

Cross-Functional Collaboration

• Coordinate with other teams for updates, deliverables, timelines, and approvals.
• Support integrated marketing initiatives through cross-functional communication.
• Ensure deliverables are completed accurately and on schedule.

Location: Makati City

Brand: Dentsu Creative

Time Type: Full time

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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