Social Media Associate

Merkle; Makati; On-site; PHP 260,000 - 420,000; Full time

Job summary

Dentsu Creative in Makati City is seeking a Social Media Associate to manage day-to-day social media activities for multiple clients. The role includes content publishing, community engagement, social listening, crisis monitoring, and performance reporting.

You will collaborate with clients and internal teams to execute campaigns and deliver accurate reporting. The position is full-time and permanent, based in Makati, with a focus on timely and professional brand management across platforms.

Qualifications

• Day-to-day management of client social media activities across multiple platforms.
• Publish content according to the content calendar.
• Monitor brand conversations with social listening and crisis monitoring.

Responsibilities

• Prepare regular reports on page performance, content performance, and engagement trends.
• Collaborate with client teams to execute campaigns and provide timely updates.
• Coordinate with cross-functional teams to ensure deliverables and approvals.

Job description

Job Description

The Social Media Associate is responsible for the day-to-day management and execution of clients social media activities across multiple platforms. This role oversees content publishing, community management, social listening, crisis monitoring, performance reporting, and trend monitoring to ensure
timely and effective social media operations. The Social Media Associate collaborates with clients and cross-functional teams to execute campaigns, monitor brand conversations, support influencer identification, and deliver accurate reporting and operational excellence.

Social Media Management

• Manage the day-to-day operations of assigned social media accounts across multiple platforms.
• Schedule and publish approved content according to the content calendar.
• Ensure all published content aligns with brand guidelines, campaign objectives, and platform best practices.
• Monitor content quality, accuracy, and timeliness.

Community Management

• Monitor social media channels for comments, messages, reviews, and mentions.

Respond to customer inquiries and engage with online communities within agreed service level agreements (SLAs).

Escalate customer concerns or sensitive issues to appropriate stakeholders when necessary.

Foster positive brand engagement through timely and professional interactions.

Crisis Management

• Monitor conversations for potential reputational risks and emerging issues.
• Identify, document, and escalation potential crises following established protocols.
• Support crisis response efforts by coordinating with clients and internal stakeholders.
• Track post-crisis sentiment and provide insights for future improvements.

Social Listening & Trend Monitoring

• Monitor online conversations, brand mentions, competitors, and industry discussions.
• Identify emerging consumer trends, viral conversations, and cultural moments relevant to clients.
• Provide actionable insights based on social listening findings.
• Support campaign ideation using audience and market intelligence.

KOL / Influencer Support

• Identify relevant Key Opinion Leaders (KOLs), creators, and influencers based on campaign objectives.
• Conduct preliminary research on influencer profiles, audience relevance, and engagement.
• Provide recommendations to support influencer marketing initiatives.

Analytics & Reporting

• Prepare regular reports covering page performance, content performance, community management metrics, audience growth, engagement trends, and social listening insights.
• Analyze campaign performance and identify optimization opportunities.
• Present insights and recommendations to internal teams and clients.

Cross-Functional Collaboration

• Coordinate with other teams for updates, deliverables, timelines, and approvals.
• Support integrated marketing initiatives through cross-functional communication.
• Ensure deliverables are completed accurately and on schedule.

Location

Makati City

Brand

Dentsu Creative

Time Type

Full time

Contract Type

Permanent