Social Media Associate

Dentsu Intl.; Makati; On-site; PHP 360,000 - 480,000; Full time

Job summary

Dentsu Creative in Makati is seeking a Social Media Associate to manage day-to-day social activities, collaborate with cross-functional teams, and deliver timely reporting. The role emphasizes content publishing, community management, and social listening to support campaigns and brand integrity.

You will work across multiple platforms, monitor conversations, and assist in influencer coordination, with a focus on operational excellence and SLA-driven interactions.

Responsibilities

• Manage day-to-day operations of assigned social media accounts across multiple platforms.
• Schedule and publish content according to the content calendar.
• Ensure content aligns with brand guidelines, campaign objectives, and platform best practices.
• Monitor content quality, accuracy, and timeliness.
• Respond to customer inquiries and engage with online communities within SLAs.
• Escalate customer concerns or sensitive issues to appropriate stakeholders.
• Foster positive brand engagement through timely and professional interactions.
• Identify relevant KOLs and influencers and provide recommendations to support campaigns.
• Prepare regular reports covering page performance, content performance, and engagement trends.
• Coordinate with other teams for updates, deliverables, timelines, and approvals.

Job description

The Social Media Associate is responsible for the day-to-day management and execution of clients' social media activities across multiple platforms. This role oversees content publishing, community management, social listening, crisis monitoring, performance reporting, and trend monitoring to ensure timely and effective social media operations. The Social Media Associate collaborates with clients and cross-functional teams to execute campaigns, monitor brand conversations, support influencer identification, and deliver accurate reporting and operational excellence.

Job Description:

Social Media Management

• Manage the day-to-day operations of assigned social media accounts across multiple platforms.
• Schedule and publish approved content according to the content calendar.
• Ensure all published content aligns with brand guidelines, campaign objectives, and platform best practices.
• Monitor content quality, accuracy, and timeliness.

Community Management

• Monitor social media channels for comments, messages, reviews, and mentions.
• Respond to customer inquiries and engage with online communities within agreed service level agreements (SLAs).
• Escalate customer concerns or sensitive issues to appropriate stakeholders when necessary.
• Foster positive brand engagement through timely and professional interactions.

Crisis Management

• Monitor conversations for potential reputational risks and emerging issues.
• Identify, document, and elevate potential crises following established protocols.
• Support crisis response efforts by coordinating with clients and internal stakeholders.
• Track post-crisis sentiment and provide insights for future improvements.

Social Listening & Trend Monitoring

• Monitor online conversations, brand mentions, competitors, and industry discussions.
• Identify emerging consumer trends, viral conversations, and cultural moments relevant to clients.
• Provide actionable insights based on social listening findings.
• Support campaign ideation using audience and market intelligence.

KOL / Influencer Support

• Identify relevant Key Opinion Leaders (KOLs), creators, and influencers based on campaign objectives.
• Conduct preliminary research on influencer profiles, audience relevance, and engagement.
• Provide recommendations to support influencer marketing initiatives.

Analytics & Reporting

• Prepare regular reports covering page performance, content performance, community management metrics, audience growth, engagement trends, and social listening insights.
• Analyze campaign performance and identify optimization opportunities.
• Present insights and recommendations to internal teams and clients.

Cross-Functional Collaboration

• Coordinate with other teams for updates, deliverables, timelines, and approvals.
• Support integrated marketing initiatives through cross-functional communication.
• Ensure deliverables are completed accurately and on schedule.

Location:

Makati City

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent