Social Media Associate

Orient Pearl Builders - Mataas na Kahoy; Batangas City; On-site; PHP 279,000 - 390,600; Full time

Job summary

A local construction company is looking for a Social Media Marketing professional to manage their online presence. In this role, you will develop and create engaging content for various social media platforms, manage accounts, and enhance community engagement. You will also analyze performance metrics and assist in advertising efforts. Candidates should have strong content planning, graphic design skills, and be knowledgeable about current trends. This position offers a chance to craft a vibrant online identity for the company.

Qualifications

• Experience in content planning and graphic design.
• Strong understanding of social media platforms.
• Ability to analyze performance metrics.

Responsibilities

• Develop and implement a social media content strategy.
• Manage and maintain official social media accounts.
• Engage with followers to build community.
• Plan and execute social media campaigns.
• Track engagement and performance metrics.
• Assist in setting up paid social media advertisements.
• Stay updated on social media trends.
• Maintain a positive brand image.

Skills

Content creation skills

Graphic design skills

Social media management

Community engagement

Analytical skills

Trend awareness

Job description

Social Media Marketing

1. Content Planning, Creation & Graphic Design

• Develop and implement a social media content strategy aligned with brand goals
• Create graphic content such as posters, banners, infographics, and promotional visuals for social media
• Design and adapt visuals for different platforms (Facebook, Instagram, TikTok, etc.)
• Create captions and basic video content (reels, stories, short clips)
• Ensure all content follows brand guidelines, tone, and visual identity
• Coordinate with marketing and sales teams for content requirements

2. Social Media Account Management

• Manage and maintain official social media accounts
• Schedule posts using social media management tools
• Ensure content is published consistently and on time

3. Audience Engagement & Community Management

• Respond to comments, messages, and inquiries in a timely and professional manner
• Engage with followers to build community and brand loyalty
• Monitor mentions, tags, and reviews

4. Campaign Execution & Promotions

• Plan and execute social media campaigns, promos, and special announcements
• Support product launches, events, and sales initiatives
• Assist in online contests, giveaways, and promotions
  5. Analytics, Reporting & Optimization
  • Track engagement, reach, and performance metrics
  • Prepare regular reports and recommendations for improvement
  • Adjust content strategy based on performance data
  6. Paid Advertising Support
  • Assist in setting up and monitoring paid social media advertisements
  • Help optimize ad creatives and targeting
  7. Trend Monitoring & Market Research
  • Stay updated on social media trends, tools, and algorithm changes
  • Monitor competitor activity and industry trends
  8. Brand Reputation & Compliance
  • Maintain a positive brand image across all platforms
  • Ensure content complies with company policies and platform standards