Social Media Ads Specialist (Mandarin Speaker)

Beyond Horizon; Taguig; On-site; PHP 167,000 - 446,000; Part time

Job summary

A digital marketing firm in Metro Manila seeks a part-time specialist to develop and optimize paid media strategies across platforms like Facebook, Instagram, and YouTube. Responsibilities include conducting research, creating media plans, and coordinating with creative teams for ad production. The ideal candidate will manage budgets efficiently to achieve target KPIs while driving impactful campaigns.

Qualifications

• Develop paid media strategies across platforms.
• Conduct market, competitor, and audience research.
• Create and propose media plans, budgets, and forecasts.
• Set up and launch campaigns including ad sets, creatives, audiences, placements, and objectives.
• Optimize campaigns to improve efficiency and achieve KPIs.
• Coordinate with designers, content creators, and marketing managers to produce ad creatives and copy.

Responsibilities

• Develop paid media strategies across multiple platforms.
• Conduct market, competitor, and audience research.
• Create and propose media plans and budgets.
• Set up and launch campaigns with various components.
• Optimize campaigns to achieve KPIs.
• Coordinate with creative teams for ad production.
• Manage campaign budgets efficiently.

Skills

Paid media strategy

Market research

Campaign setup & optimization

Cross-functional coordination

Tools

Facebook Ads

Instagram Ads

TikTok Ads

YouTube Ads

X Ads

LinkedIn Ads

Job description

• Develop paid media strategies across platforms such as Facebook, Instagram, TikTok, YouTube, X (Twitter), and LinkedIn.
• Conduct market, competitor, and audience research to define effective targeting.
• Create and propose media plans, budgets, and campaign forecasts.
• Set up and launch campaigns including ad sets, creatives, audiences, placements, and optimization objectives.
• Optimize campaigns to improve efficiency and achieve KPIs.
• Coordinate with designers, content creators, and marketing managers to produce ad creatives and copy.
• Allocate and manage campaign budgets efficiently across platforms.
• Please take note: This role is open for Part Time only