SEO & SEM Growth Strategist

Asiacruit BPO, Inc.; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Asiacruit BPO, Inc. is seeking an SEO and SEM Specialist to develop, execute, and optimize search engine strategies for our clients.

You will improve organic visibility, manage paid campaigns, and drive qualified traffic for lead generation while collaborating with global teams. The ideal candidate will conduct keyword research, optimize content and technical elements, monitor campaigns, and translate data into actionable business insights.

Qualifications

• Bachelor's degree or equivalent in marketing or related field preferred.
• Experience in SEO, SEM, and digital marketing roles preferred.
• Hands-on experience managing organic and paid search campaigns.
• Strong knowledge of SEO principles, keyword research, on-page and technical SEO, link building, content optimization, and search intent.
• Strong knowledge of paid search structure, keyword targeting, ad copy, bidding, and conversion tracking.
• Excellent English written and spoken communication; ability to produce clear reports and content.

Responsibilities

• Develop and implement SEO and SEM strategies aligned with business objectives and lead generation goals.
• Conduct keyword research, intent analysis, competitor research, and market analysis to identify growth opportunities.
• Manage on-page SEO activities and technical SEO audits with developers.
• Develop and maintain SEO content strategies with content writers and designers.
• Optimize landing pages, blog content, and service pages for organic search and UX.
• Plan, launch, manage, and optimize paid search campaigns across Google Ads and Microsoft Advertising.
• Build and manage campaigns, ad groups, keywords, match types, negatives, ads, extensions, targeting, bidding, and budgets.
• Test ad copy, landing pages, bidding strategies, and audience segments to improve performance.
• Monitor budgets, CPC, CPA, ROAS, and profitability; report findings and recommendations.
• Track performance with Google Analytics, Search Console, GTM, and SEO tools; set up conversions and attribution.

Skills

SEO

SEM

Keyword research

On-page SEO

Technical SEO

Google Ads

Google Analytics

Google Search Console

Google Tag Manager

Content strategy

Link building

Data analysis

Education

Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Information Technology, or related field

Tools

Semrush

Ahrefs

Moz

Screaming Frog

Similarweb

Job description

Asiacruit BPO, Inc. is seeking an SEO and SEM Specialist to develop, execute, and optimize search engine strategies for our clients.

You will improve organic visibility, manage paid campaigns, and drive qualified traffic for lead generation while collaborating with global teams. The ideal candidate will conduct keyword research, optimize content and technical elements, monitor campaigns, and translate data into actionable business insights.