Global SEO & SEM Lead

Pinoy SEO; Makati; On-site; PHP 600,000 - 850,000; Full time

Job summary

Asiacruit is seeking a data-driven SEO/SEM Specialist to develop and optimize strategies for organic and paid search. You will improve visibility, manage campaigns, and support lead generation for local and global markets.

The role requires strong analytical skills, attention to detail, commercial awareness, and the ability to translate search performance into measurable business results in a fast-paced, international environment.

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience in SEO and SEM campaigns.
• Hands-on organic and paid search management.
• Strong SEO/SEM principles and analytics.
• Excellent English communication.
• Ability to translate data into optimization actions.

Responsibilities

• Develop and implement SEO and SEM strategies aligned with business objectives, target audiences, and lead generation goals.
• Conduct keyword research, search intent analysis, competitor research, and market analysis to identify growth opportunities.
• Manage on-page SEO activities, including title tags, meta descriptions, headings, internal linking, URL structures, image optimization, and content recommendations.
• Conduct technical SEO audits and collaborate with developers to address crawlability, indexation, site speed, mobile usability, structured data, and other technical issues.
• Develop and maintain SEO content strategies in collaboration with content writers, designers, marketing teams, and subject matter experts.
• Plan, launch, manage, and optimize paid search campaigns across platforms such as Google Ads and Microsoft Advertising.
• Build and manage search campaigns, ad groups, keyword lists, match types, negative keywords, ad copy, extensions, targeting, bidding, and budgets.
• Test ad copy, landing pages, bidding strategies, audience segments, and campaign settings to improve performance.
• Monitor paid search budgets, cost per click, conversion rates, cost per acquisition, return on ad spend, and overall campaign profitability.
• Track organic and paid search performance using Google Analytics, Google Search Console, Google Tag Manager, advertising platforms, and SEO tools.
• Set up, review, and maintain conversion tracking, event tracking, attribution, and performance reporting.
• Analyze traffic, rankings, impressions, clicks, conversions, engagement, and revenue data to identify trends and optimization opportunities.
• Prepare regular SEO and SEM reports with clear findings, recommendations, progress updates, and next steps.
• Monitor search engine algorithm updates, industry trends, competitor activity, platform changes, and emerging digital marketing best practices.
• Support local SEO activities, including Google Business Profile optimization, local citations, location pages, and review management when required.
• Coordinate link-building, digital PR, outreach, and authority-building initiatives in accordance with ethical SEO practices.
• Collaborate with web developers, content teams, designers, sales teams, and business stakeholders to deliver integrated digital marketing initiatives.
• Ensure website content, advertising materials, tracking practices, and marketing activities comply with company policies, platform guidelines, and applicable data privacy requirements.
• Manage multiple SEO and SEM projects, prioritize activities effectively, and meet agreed deadlines and performance targets.
• Provide recommendations that improve website visibility, qualified traffic, lead quality, conversion rates, and overall digital marketing performance.

Skills

SEO

SEM

Google Ads

Google Analytics

Google Search Console

Keyword research

Content optimization

Technical SEO

Link building

A/B testing

Data analysis

English proficiency

Education

Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, Information Technology, or a related field

Tools

Semrush

Ahrefs

Moz

Screaming Frog

Similarweb

Job description

Asiacruit is seeking a data-driven SEO/SEM Specialist to develop and optimize strategies for organic and paid search. You will improve visibility, manage campaigns, and support lead generation for local and global markets.

The role requires strong analytical skills, attention to detail, commercial awareness, and the ability to translate search performance into measurable business results in a fast-paced, international environment.