Senior PR & Influencer Marketing Manager

KamelMedia; Angeles; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

KamelMedia is seeking a Senior PR & Influencer Marketing Manager to lead and build our PR and influencer capabilities. This role combines strategy with hands-on execution across earned media, influencer partnerships, events, and brand reputation.

You will develop scalable processes, manage client programs, and cultivate media and creator relationships to elevate our service offerings and client results. You will own budgets, timelines, and QA, shaping the PR and influencer functions into

Qualifications

• 5+ years of experience in public relations or influencer marketing.
• Demonstrated experience developing strategy and independently executing campaigns.
• Strong media-relations experience with examples of earned coverage secured.
• Experience sourcing, vetting, negotiating with, and managing influencers or creators.
• Strong writing skills across pitches, press releases, briefs, and client communications.
• Strong understanding of what makes a story newsworthy.
• Experience managing budgets, contracts, deliverables, and timelines.
• Strong negotiation and relationship-management skills.
• Ability to manage multiple accounts and priorities.
• High level of ownership and comfort building processes where none currently exist.

Responsibilities

• Develop PR strategies tied to client business goals, launches, events, thought leadership, and brand visibility
• Build and maintain relationships with journalists, editors, producers, podcasters, trade media, and other relevant outlets
• Create targeted media lists and outreach plans
• Write and distribute pitches, press releases, media alerts, and supporting materials
• Secure earned-media opportunities, interviews, features, expert commentary, podcasts, and other relevant coverage
• Develop influencer strategies based on audience, brand fit, campaign goals, geography, and budget
• Source, vet, and recommend creators based on engagement quality, brand safety, audience fit, and performance potential
• Manage outreach, negotiations, contracts, deliverables, approvals, usage rights, timelines, and payment coordination
• Build workflows, SOPs, templates, outreach systems, and QA standards
• Translate client goals into PR, influencer, and partnership recommendations and build campaign plans, budgets, timelines, and deliverables

Skills

Public relations

Influencer marketing

Communications

Creator partnerships

Media relations

Budget management

Negotiation

Writing

Strategy development

Project management

Tools

Muck Rack

Cision

Meltwater

CreatorIQ

GRIN

Aspire

Job description

About the role

Marketing Empire Group is seeking a Senior PR & Influencer Marketing Manager to build and lead our growing PR and influencer marketing capabilities. This is a hands-on builder role. You will develop the strategy, establish the processes, manage client programs, build media and creator relationships, and help shape these services into scalable agency offerings. You will move comfortably between strategy and execution across earned media, influencer partnerships, events, community visibility, and brand reputation.

Key responsibilities

• Develop PR strategies tied to client business goals, launches, events, thought leadership, and brand visibility
• Build and maintain relationships with journalists, editors, producers, podcasters, trade media, and other relevant outlets
• Create targeted media lists and outreach plans
• Write and distribute pitches, press releases, media alerts, and supporting materials
• Secure earned-media opportunities, interviews, features, expert commentary, podcasts, and other relevant coverage
• Develop influencer strategies based on audience, brand fit, campaign goals, geography, and budget
• Source, vet, and recommend creators based on engagement quality, brand safety, audience fit, and performance potential
• Manage outreach, negotiations, contracts, deliverables, approvals, usage rights, timelines, and payment coordination
• Build workflows, SOPs, templates, outreach systems, and QA standards
• Translate client goals into PR, influencer, and partnership recommendations and build campaign plans, budgets, timelines, and deliverables

About you

• 5+ years of experience in public relations, influencer marketing, communications, creator partnerships, or a related field
• Demonstrated experience developing strategy and independently executing campaigns
• Strong media-relations experience with examples of earned coverage secured
• Experience sourcing, vetting, negotiating with, and managing influencers or creators
• Strong writing skills across pitches, press releases, briefs, and client communications
• Strong understanding of what makes a story newsworthy
• Experience managing budgets, contracts, deliverables, and timelines
• Strong negotiation and relationship-management skills
• Ability to manage multiple accounts and priorities
• High level of ownership and comfort building processes where none currently exist

Bonus Experience

• Agency or multi-client experience
• Building a PR or influencer function from the ground up
• Hospitality, lifestyle, ecommerce, local business, B2B, or professional-services clients
• Event PR and experiential marketing
• Crisis or reputation communications
• Affiliate and ambassador programs
• Podcast and broadcast pitching
• Executive thought leadership
• Awards and speaking opportunities
• Influencer whitelisting and paid-media amplification
• Muck Rack, Cision, Meltwater, CreatorIQ, GRIN, Aspire, or similar platforms

AI & Operational Efficiency

Use AI and automation to improve media and creator research, list building, pitch development, campaign ideation, reporting, relationship tracking, and workflow efficiency while maintaining strong human judgment and QA.

What Success Looks Like

Success in this role means:

• Building a scalable PR and Influencer Marketing function
• Increasing the quality and consistency of earned-media opportunities
• Developing a strong network of media, creators, and partners
• Delivering influencer campaigns tied to measurable outcomes
• creating repeatable systems that support growth
• Integrating PR and influencer strategy into broader client marketing programs