Public Relations Manager

Yellow Brick Media Group Inc.; Philippines; On-site; PHP 1,000,000 - 1,800,000; Full time

Job summary

Yellow Brick Media Group Inc. in the Philippines is seeking a senior PR leader to develop and implement effective PR strategies and campaigns that align with client objectives and brand identity.

You will manage a PR team, coordinate influencers and media contacts, craft press materials, and monitor KPIs to ensure timely and cost-efficient execution in a fast-growing agency environment.

Qualifications

• Minimum 3 years of proven track record leading teams.
• Direct line-management experience required.
• Experience leading a team of at least 3 direct reports.
• PR agency background required; client-side or digital-only backgrounds disqualified.
• Dual mastery in strategic Public Relations and high-stakes PR executions.
• Established networks with traditional media and KOLs/influencers.
• Strong executive presence to interface with C-suite clients.
• Experience managing PR suppliers and AV vendors.
• Willingness to work non-standard hours for agency environment.
• Proven continuity and capacity for intensive, multi-year commitments.

Responsibilities

• Develop and implement PR strategies and communication plans aligned with client objectives.
• Translate briefs and brand messages into compelling PR campaigns across platforms.
• Oversee campaign timelines, deliverables, and execution for timely delivery.
• Source influencers, KOLs, and media contacts to amplify messaging.
• Build and nurture relationships with influencers, media outlets, and KOLs.
• Create clear content guides reflecting brand tone and messaging.
• Write, edit, and review press releases, pitches, captions, and copy.
• Supervise and track PR efforts, including social content and media pickups.
• Define and monitor campaign KPIs; ensure data-driven results.
• Manage PR team, delegate responsibilities, ensure output quality.

Skills

Team leadership

Mentoring

Client-facing

Strategic PR

Media relations

KOL/influencer management

Executive presence

Project management

Negotiation

Risk management

Job description

About the role

This role involves developing and implementing effective PR strategies and communication plans that align with client objectives and brand identity. You will translate client briefs and brand messages into compelling, actionable PR campaigns across various platforms, oversee campaign timelines and deliverables, and manage team leadership and coordination across PR initiatives.

Key responsibilities

• Develop and implement effective PR strategies and communication plans that align with client objectives and brand identity

• Translate client briefs and brand messages into compelling, actionable PR campaigns across various platforms

• Oversee campaign timelines, deliverables, and execution to ensure smooth and timely delivery of all PR initiatives

• Propose and source new and relevant influencers, KOLs, and media contacts to amplify campaign messaging and reach

• Build and nurture strong, long-term relationships with influencers, content creators, media outlets, and KOLs

• Create clear and engaging content guides for influencers that reflect brand tone, campaign objectives, and key messaging

• Write, edit, and review press releases, pitch letters, captions, and other copy materials required for PR initiatives

• Supervise and track all PR efforts, including social media content rollouts, influencer posts, and media pickups

• Define and monitor campaign KPIs, ensuring campaigns are results-driven and data-backed

• Manage and guide the PR team, delegate responsibilities effectively, and ensure quality control across all outputs

About you

• Minimum 3 years of proven track record managing, mentoring, and structurally leading teams

• Direct line-management responsibility required; senior individual contributors, solo consultants, or senior roles without direct line-management responsibility will be disqualified

• Hands-on experience leading a team of at least 3 personnel direct reports

• Must originate from a PR agency setting; candidates with only client-side experience or purely digital/integrated marketing campaign backgrounds without physical event scope should be removed from consideration

• Dual mastery in strategic Public Relations and high-stakes PR executions

• Deep, established networks and hands-on experience managing both traditional tier-1 media/journalists and high-profile Key Opinion Leaders (KOLs) / influencers for campaigns

• Strong executive presence to interface directly with C-suite clients, manage heavy pitch presentations, and navigate complex client approvals

• Established relationships with PR suppliers and AV vendors to ensure cost efficiency and top-tier execution

• Complete willingness to accommodate non-standard hours standard for an agency environment when necessary such as urgent submissions, evening PR events, early call times for PR requirements

• Demonstrated track record of uninterrupted role continuity and capacity to commit to an intensive, high-growth multi-year company runway