Brand Activation and Influencer Executive

HBH & HND FOOD CORP; Philippines; On-site; PHP 350,000 - 550,000; Full time

Job summary

HBH & HND FOOD CORP is seeking a Brand Activation & Influencer Executive in the Philippines to plan and execute brand activations, influencer partnerships, and promotional initiatives that boost brand awareness and sales. You will collaborate with influencers, content creators, agencies, stores, and internal teams to ensure campaigns align with brand standards and marketing objectives.

The role covers on-ground activations, influencer management, content coordination, events, partnerships, and

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• 1–3 years of experience in brand activation, influencer marketing, events or related roles.
• Experience handling influencers, KOLs, or content creators is an advantage.

Responsibilities

• Plan and execute brand activations, events, mall activities, store promotions.
• Develop activation concepts that increase engagement and visibility.
• Coordinate with stores, suppliers, agencies, malls, and external partners.
• Ensure activations meet timelines, budgets, and brand guidelines.
• Monitor events on-ground and prepare post-activation reports.
• Identify and manage influencer campaigns from briefing through posting.
• Negotiate campaign terms within budgets.
• Track influencer performance: reach, engagement, views, clicks, conversions.
• Maintain an updated influencer database.
• Coordinate with creative/marketing teams for assets.
• Ensure influencer content matches brand tone and messaging.
• Monitor social posts and campaign activities.
• Suggest new formats, trends and activation ideas.
• Coordinate with malls, communities, and media partners.
• Organise product launches, store openings, and events.
• Source suppliers and promotional requirements.
• Ensure proper permits when necessary.
• Monitor budgets and process payments.

Skills

Brand Marketing

Influencer Management

Event Activation

Project Coordination

Negotiation Skills

Social Media Knowledge

Creative Thinking

Budget Management

Data Analysis & Reporting

Communication & Relationship Mgmt

Time Management

Problem Solving

Education

Bachelor's degree in Marketing, Communications, Advertising, Business Administration

Job description

Job Summary

The Brand Activation & Influencer Executive is responsible for planning, coordinating, and executing brand activation campaigns, influencer partnerships, and promotional initiatives that increase brand awareness, customer engagement, and sales. The role works closely with influencers, content creators, agencies, stores, and internal teams to ensure campaigns are aligned with brand standards and marketing objectives.

Key Responsibilities

1. Brand Activation

• Plan and execute brand activations, events, mall activities, store promotions, and other marketing initiatives.

• Develop activation concepts that increase customer engagement and brand visibility.

• Coordinate with stores, suppliers, agencies, malls, and other external partners.

• Ensure all activations are executed according to approved timelines, budgets, and brand guidelines.

• Conduct on-ground monitoring during events and activations.

• Prepare post-activation reports and evaluate campaign effectiveness.

2. Influencer & KOL Management

• Identify and research relevant influencers, content creators, and KOLs aligned with the brand's target market.

• Build and maintain relationships with influencers and content creators.

• Coordinate influencer campaigns from briefing through content submission and posting.

• Negotiate rates, deliverables, timelines, and campaign requirements within approved budgets.

• Monitor influencer content to ensure compliance with brand guidelines.

• Track influencer performance, including reach, engagement, views, clicks, and conversions.

• Maintain an updated influencer database.

3. Campaign & Content Coordination

• Assist in developing campaign briefs, influencer briefs, and promotional materials.

• Coordinate with the creative and marketing teams for campaign assets.

• Ensure influencer content and promotional materials are consistent with the brand's tone, visual identity, and messaging.

• Monitor social media posts and campaign activities.

• Recommend new content formats, trends, and activation ideas.

4. Partnerships & Events

• Coordinate with malls, communities, organizations, media partners, and other potential brand partners.

• Assist in organizing product launches, store openings, community events, and special campaigns.

• Source and coordinate suppliers, event partners, and promotional requirements.

• Ensure proper documentation and permits are secured when necessary.

5. Budget & Administrative Management

• Monitor campaign and activation budgets.

• Process and track influencer payments, supplier invoices, and campaign-related expenses.

• Maintain complete records of contracts, quotations, purchase orders, deliverables, and campaign reports.

• Ensure all expenses are within approved budgets.

6. Reporting & Analytics

• Prepare weekly and monthly reports on influencer and activation activities.

• Monitor KPIs such as:

  • Reach and impressions

  • Engagement rate

  • Content views

  • Follower growth

  • Influencer-generated content

  • Store visits

  • Promo redemptions
  • Sales/conversion impact

• Analyze campaign results and recommend improvements for future campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or related field.

• 1–3 years of experience in brand activation, influencer marketing, digital marketing, events, or related roles.

• Experience handling influencers, KOLs, or content creators is an advantage.

• Strong understanding of social media platforms and current digital trends.

• Good communication, negotiation, and coordination skills.

• Strong organizational and project management abilities.

• Creative, proactive, and highly detail-oriented.

• Willing to conduct field work and attend events/activations, including weekends when required.

• Proficient in Microsoft Office/Google Workspace; knowledge of social media analytics tools is an advantage.

Key Competencies

• Brand Marketing

• Influencer & KOL Management

• Event & Activation Management

• Project Coordination

• Negotiation Skills

• Social Media Knowledge

• Creative Thinking

• Budget Management

• Data Analysis & Reporting

• Communication & Relationship Management

• Time Management

• Problem Solving