Senior Public Relations Manager

UNIQLO Philippines; Pasay; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

UNIQLO Philippines is seeking a Product PR Lead to define and drive the full PR and product marketing strategy in the Metro Manila area, with responsibility for media relations, influencer campaigns, and content development.

You will plan and execute PR activities, collaborate with media and thought leaders, and monitor campaign results to inform ongoing communication strategies. Strong writing, media relations, and spokesperson experience are essential.

Qualifications

• Proven working experience in public relations, influencer marketing, and related fields.
• Proven track record designing and executing PR campaigns at local and national levels.
• Exceptional writing and editing skills.
• Solid experience with social media including blogs and major platforms.
• Event planning and execution experience.
• Strong relationships with local and national media and influencers.
• Experience acting as a company spokesperson for broadcast and print.
• Degree in Public Relations, Marketing, Advertising, Communications, or related field.

Responsibilities

• Define, develop, and track strategies and KPIs aligned to business targets.
• Develop a communications plan with strategy, goals, budget, and tactics for product marketing.
• Design media strategy for high-level placements in print, broadcast, and online media.
• Create influencer marketing plans based on campaign objectives.
• Maintain industry trend awareness and update communication strategy accordingly.
• Plan diverse PR activities—creative and traditional per campaign needs.
• Create content plans for press releases, byline articles, and keynote presentations.
• Lock in KOLs aligned to brand and objectives and monitor results per period.
• Evaluate partnership and sponsorship opportunities ongoingly.
• Leverage media relationships and manage inquiries; build thought-leader connections.

Skills

Public relations

Influencer marketing

Writing & editing

Social media management

Event planning

Media relations

Spokesperson experience

Communication strategy

Education

BA/MA in Public Relations or related field

Job description

Product PR Lead

• Define, develop, and track key strategies and KPIs which underpin the company’s business targets.

• Develop a communications plan including strategy, goals, budget, and tactics for total product marketing.

• Develop media strategy seeking high-level placements and collaborations in print, broadcast, and online media.

• Design an influencer marketing plans based on communication objectives of each campaign/product.

• Maintain a keen understanding of industry trends affecting the brand and make appropriate recommendations regarding communication strategy surrounding them.

Implementation

• Plan different types of public relations activities: creative and traditional initiatives depending on the need of the campaign.

• Create content plan and schedule for press releases, byline articles and keynote presentations, and ensure alignment to brand tone and manner.

• Select and lock-in KOLs fit to the brand, business objectives, target market, and communications plan.

• Monitor, analyze, and communicate PR results per campaign, quarterly, per season, and yearly.

• Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis.

Relations

• Leverage existing media relationships and cultivate new contacts within business and industry media and influencers.

• Manage major media inquiries and interview requests.

• Build relationships with thought leaders to grow industry awareness.

Requirements and skills

• Proven working experience in public relations, influencer marketing, and other similar fields.

• Proven track record designing and executing successful public relations campaigns at both a local and national level.

• Exceptional writing and editing skills.

• Solid experience with social media including blogs, Facebook, Twitter, etc.

• Event planning and implementing experience.

• Strong relationships with both local and national business and industry media outlets and influencers.

• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.

• BA/MA degree in Public Relations, Marketing, Advertising, Communications, or a related discipline.