Senior Public Relations Manager

UNIQLO; Metro Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

UNIQLO is seeking a Public Relations professional to define strategies, manage media relations, and lead influencer collaborations in the Philippines. You will design content plans, coordinate press materials, and monitor PR outcomes across campaigns.

The role requires strong writing, editing, and presentation skills, plus proven experience as a spokesperson and in national-level PR efforts. A BA/MA in a related field is preferred.

Qualifications

• Proven working experience in public relations and influencer marketing.
• Proven track record designing and executing PR campaigns locally and nationally.
• Exceptional writing and editing skills.
• Solid experience with social media including blogs and major platforms.
• Event planning and implementation experience.
• Strong relationships with media outlets and influencers.
• Experience as a company spokesperson for broadcast and print.

Responsibilities

• Define, develop, and track KPIs underpinning business targets.
• Develop a communications plan including strategy, goals, budget, and tactics.
• Develop media strategy for high-level placements and collaborations.
• Design influencer marketing plans aligned with campaign objectives.
• Monitor industry trends and advise on communications strategies.
• Plan PR activities and schedules for press releases and articles.
• Lock-in KOLs fit to brand and objectives and manage partnerships.
• Monitor, analyze, and report PR results by campaign and season.
• Act as company spokesperson for media interviews.

Skills

Public relations

Influencer marketing

Written communication

Editing

Social media management

Event planning

Media relations

Spokesperson experience

Education

BA/MA in Public Relations, Marketing, Advertising, Communications

Job description

• Define, develop, and track key strategies and KPIs which underpin the company’s business targets.
• Develop a communications plan including strategy, goals, budget, and tactics for total product marketing.
• Develop media strategy seeking high-level placements and collaborations in print, broadcast, and online media.
• Design an influencer marketing plans based on communication objectives of each campaign/product.
• Maintain a keen understanding of industry trends affecting the brand and make appropriate recommendations regarding communication strategy surrounding them.

Implementation

• Plan different types of public relations activities: creative and traditional initiatives depending on the need of the campaign.
• Create content plan and schedule for press releases, byline articles and keynote presentations, and ensure alignment to brand tone and manner.
• Select and lock-in KOLs fit to the brand, business objectives, target market, and communications plan.
• Monitor, analyze, and communicate PR results per campaign, quarterly, per season, and yearly.
• Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis.

Relations

• Leverage existing media relationships and cultivate new contacts within business and industry media and influencers.
• Manage major media inquiries and interview requests.
• Build relationships with thought leaders to grow industry awareness.

Requirements and skills

• Proven working experience in public relations, influencer marketing, and other similar fields.
• Proven track record designing and executing successful public relations campaigns at both a local and national level.
• Exceptional writing and editing skills.
• Solid experience with social media including blogs, Facebook, Twitter, etc.
• Event planning and implementing experience.
• Strong relationships with both local and national business and industry media outlets and influencers.
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.
• BA/MA degree in Public Relations, Marketing, Advertising, Communications, or a related discipline.