PR & Influencer Marketing Specialist

Wonder Maker Group Inc.; Taguig; Hybrid; PHP 446,000 - 1,004,000; Full time

Job summary

Wonder Maker Group Inc. is seeking a PR & Influencer Marketing Specialist to develop and execute public relations, influencer marketing, and brand communication strategies across our Beauty, Personal Care, Wellness, and Lifestyle brands.

You will collaborate with Brand, Social Media, Creative, Campaign, Media Buying, E-Commerce, and Product teams to manage campaigns, creator partnerships, product seeding, and brand activations while aligning with business objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Advertising, Journalism, Business Administration, or related field.
• Minimum of 2–4 years of experience in Public Relations, Influencer Marketing, Brand Communications, or Integrated Marketing.

Responsibilities

• Develop and execute public relations strategies to strengthen brand visibility and reputation.
• Build and maintain relationships with media partners, editors, journalists, publishers, and PR agencies.
• Identify, recruit, onboard, and manage influencers, KOLs, content creators, affiliates, and brand ambassadors.
• Plan and execute integrated influencer campaigns, product launches, media events, PR activations, and experiential marketing.
• Track influencer performance, EMV, reach, engagement, impressions, sentiment, and ROI.

Skills

Public Relations

Influencer Marketing

Brand Communications

Integrated Marketing

Negotiation

Stakeholder Management

Education

Bachelor's degree in Marketing, Communications, Public Relations, Advertising, Journalism, Business Administration

Job description

Job Overview

The PR & Influencer Marketing Specialist is responsible for developing and executing public relations, influencer marketing, and brand communication strategies that strengthen Wonder Maker Group's portfolio of Beauty, Personal Care, Wellness, and Lifestyle brands. This role builds meaningful relationships with media, creators, influencers, agencies, and brand partners to increase brand awareness, credibility, cultural relevance, and consumer trust.

Working closely with Brand, Social Media, Creative, Campaign, Media Buying, E-Commerce, and Product teams, the PR & Influencer Marketing Specialist oversees integrated PR campaigns, creator partnerships, product seeding, media relations, and brand activations while ensuring all communication initiatives align with business objectives and brand positioning.

Job Responsibilities

Public Relations Strategy & Media Relations

• Develop and execute public relations strategies that strengthen brand visibility, credibility, and reputation.
• Build and maintain strong relationships with media partners, editors, journalists, publishers, and PR agencies.
• Prepare and distribute press releases, media kits, brand announcements, and corporate communications.
• Secure earned media opportunities, editorial features, interviews, and press coverage for assigned brands.

Influencer & Creator Marketing

• Develop and execute influencer marketing strategies across TikTok, Instagram, YouTube, and emerging creator platforms.
• Identify, recruit, onboard, and manage influencers, KOLs, content creators, affiliates, and brand ambassadors.
• Lead influencer campaigns, product seeding initiatives, paid collaborations, gifting programs, and long-term partnerships.
• Negotiate partnership agreements, deliverables, timelines, and campaign objectives.

Campaign & Brand Activations

• Plan and execute integrated influencer campaigns, product launches, media events, PR activations, and experiential marketing initiatives.
• Coordinate campaign timelines, creator deliverables, event logistics, and cross-functional execution.
• Ensure campaigns are delivered on time, within budget, and aligned with brand guidelines.

Performance Monitoring & Reporting

• Track influencer performance, Earned Media Value (EMV), reach, engagement, impressions, sentiment, and campaign ROI.
• Analyze campaign results and prepare regular performance reports with actionable recommendations.
• Monitor creator trends, media coverage, and competitor activities to identify new partnership opportunities.

Brand Communications & Reputation Management

• Support the development of brand messaging and communication guidelines.
• Monitor online conversations, media coverage, and consumer sentiment to protect and strengthen brand reputation.
• Coordinate crisis communication efforts when necessary in partnership with leadership and Brand teams.

Cross-Functional Collaboration

• Partner with Brand, Campaign, Social Media, Creative, Media Buying, Product Development, and E-Commerce teams to deliver integrated marketing initiatives.
• Ensure influencer content, PR messaging, campaign assets, and communication plans align with overall marketing strategies.
• Continuously identify opportunities to improve influencer marketing processes, PR workflows, and partnership effectiveness.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Advertising, Journalism, Business Administration, or a related field.
• Minimum of 2–4 years of experience in Public Relations, Influencer Marketing, Brand Communications, or Integrated Marketing.
• Experience in Beauty, Personal Care, Skincare, Cosmetics, Fashion, Lifestyle, FMCG, or Consumer Goods industries is highly preferred.
• A strong network of media professionals, editors, influencers, creators, agencies, and industry partners is highly desirable.
• Proven experience planning and executing influencer campaigns, PR activations, product launches, and media events.
• Strong understanding of TikTok, Instagram, YouTube, creator economy trends, influencer platforms, and social media best practices.
• Experience tracking campaign performance using metrics such as EMV, reach, engagement, impressions, sentiment, and ROI.
• Excellent negotiation, communication, stakeholder management, and relationship-building skills.
• Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.
• Highly proactive, creative, detail-oriented, and capable of thriving in a fast-paced startup environment.
• Passion for beauty, skincare, wellness, and consumer culture, with a strong understanding of emerging trends and creator ecosystems.