Senior Performance Marketing Lead — Multi-Client Growth

Zim Directory; Philippines; Remote; PHP 893,000 - 1,339,000; Full time

Job summary

The Senior Performance Marketing Manager will own paid advertising across client accounts, focusing on Meta Ads and Google Search, with growth expected across seven multi-channel clients by early 2027. You’ll optimize the acquisition funnel from click to enquiry and sale, in a hands-on, autonomous role.

You will coordinate with strategy, video, and design leads to test and scale creative concepts, while ensuring robust tracking, reporting, and AI-enabled workflows to maximize ROI.

Qualifications

• Minimum of 5 years of direct, hands-on performance marketing experience in an agency setting.
• Deep proficiency in Meta Ads Manager and Google Ads (Search).
• Hands-on experience configuring GA4, GTM, Meta CAPI, offline conversion feeds, and Looker Studio dashboards.
• Strong attribution knowledge and multichannel reporting skills.
• Ability to work aligned with Sydney, Australia business hours.

Responsibilities

• Architect, launch, and optimize Meta Ads and Google Search campaigns with budget pacing and audience segmentation.
• Lead creative testing and briefs to design teams for iterations and new concepts.
• Set up and maintain tracking via GA4, GTM, Meta CAPI, and CRM data pipelines.

Skills

Meta Ads

Google Ads

GA4

GTM

Looker Studio

AI in Marketing

Reports & Dashboards

Communication

Tools

GA4

GTM

Meta Pixel

Conversions API (CAPI)

Job description

The Senior Performance Marketing Manager will own paid advertising across client accounts, focusing on Meta Ads and Google Search, with growth expected across seven multi-channel clients by early 2027. You’ll optimize the acquisition funnel from click to enquiry and sale, in a hands-on, autonomous role.

You will coordinate with strategy, video, and design leads to test and scale creative concepts, while ensuring robust tracking, reporting, and AI-enabled workflows to maximize ROI.