Senior Paid Media Specialist (FinTech)

BruntWork; Philippines; Remote; PHP 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Health Insurance Coverage for eligible

Job summary

BruntWork is seeking a highly experienced Senior Paid Media Specialist (Fintech & Lead Generation) to own and scale paid acquisition across Meta, Google Ads, and other platforms. This role focuses on generating qualified leads that convert into revenue for a fintech lending business.

The successful candidate will take full ownership of campaign strategy, execution, optimisation, and reporting, while exploring new lead gen channels.

Qualifications

• 5+ years of hands-on experience managing paid digital advertising campaigns.
• Proven experience in FinTech, Financial Services, Payments, Cryptocurrency, Trading, Banking, or another regulated industry.
• Demonstrated success generating and scaling qualified leads with measurable ROI.
• Experience managing significant monthly advertising budgets.
• Strong understanding of attribution models, tracking, pixels, events, and conversion APIs.
• Expert-level knowledge of Meta Ads Manager and Google Ads.
• Demonstrated experience marketing across alternative advertising platforms such as TikTok Ads, Yandex Direct, LinkedIn Ads, native advertising, or programmatic display.
• Proven track record of identifying and testing new lead generation channels.
• Commercially minded with a focus on profitability and unit economics.
• Ability to manage multiple brands, campaigns, and industries simultaneously in a fast-paced environment.

Responsibilities

• Develop, launch, manage, and optimise paid advertising campaigns across Meta, Google Ads, and alternative platforms.
• Identify and test new lead generation channels beyond established platforms.
• Own the full campaign lifecycle from planning through to scaling and reporting.
• Identify performance issues and proactively troubleshoot campaigns to maximise results.
• Generate a consistent pipeline of qualified leads aligned with lending product criteria.
• Monitor lead quality with sales and risk teams to ensure profitable customer acquisition.
• Conduct audience segmentation, A/B testing, creative testing, and landing page optimization.
• Continuously test new audiences, offers, and channels to expand acquisition reach.
• Manage paid acquisition campaigns across multiple brands and adapt strategies accordingly.
• Maintain consistent performance standards across brands while respecting unique requirements.
• Prioritise workload across competing brand priorities.
• Analyze campaign performance using ROAS, CPA, CAC, CTR, CPC, Conversion Rate, and CLV.
• Manage campaign budgets efficiently while maximizing ROAS.
• Build dashboards and reporting workflows to support operational decision-making.
• Build scalable acquisition strategies aligned with growth objectives.
• Identify, validate, and scale new acquisition channels on an ongoing basis.
• Stay current with digital advertising trends, platform updates, algorithm changes, and emerging technologies.
• Operate independently to deliver qualified leads with minimal oversight.
• Collaborate with creative, product, sales, and leadership teams to develop marketing initiatives.
• Implement conversion tracking, attribution models, and analytics to ensure accurate performance measurement.
• Provide strategic recommendations to continuously improve marketing performance and operational efficiency.

Skills

Paid advertising

Lead generation

Campaign management

Attribution tracking

Budget management

Meta Ads Manager

Google Ads

TikTok Ads

LinkedIn Ads

Yandex Direct

Programmatic display

Multi-brand management

Tools

Meta Ads Manager

Google Ads

TikTok Ads

LinkedIn Ads

Yandex Direct

Programmatic display

Job description

Our client is seeking a highly experienced Senior Paid Media Specialist (Fintech & Lead Generation) to own and scale paid acquisition efforts across multiple advertising platforms. This role is focused on generating qualified leads that convert into revenue for a FinTech lending business. The successful candidate will take full ownership of campaign strategy, execution, optimisation, and reporting, while remaining proficient in marketing across alternative platforms and identifying and testing new lead generation channels.

Schedule

Monday - Friday, Flexible during client business hours NSW, with 1 hour unpaid/paid break (40 work hours per week)

Key Responsibilities

Campaign Management:

• Develop, launch, manage, and optimise paid advertising campaigns across Meta, Google Ads, and alternative advertising platforms.
• Identify and test new lead generation channels beyond established platforms.
• Own the full campaign lifecycle from planning through to scaling and reporting.
• Identify performance issues and proactively troubleshoot campaigns to maximise results.

Lead Generation:

• Generate a consistent pipeline of qualified leads that align with lending product criteria.
• Monitor lead quality in collaboration with sales and risk teams to ensure profitable customer acquisition.
• Conduct audience segmentation, A/B testing, creative testing, and landing page optimisation.
• Continuously test new audiences, offers, and channels to expand acquisition reach.

Multi-Brand Management:

• Manage paid acquisition campaigns across multiple businesses and brands within the group.
• Adapt campaign strategies to suit different industries, audiences, and product offerings.
• Maintain consistent performance standards across all brands while respecting unique requirements.
• Prioritise workload effectively across competing brand priorities.

Performance Analysis:

• Analyse campaign performance using key marketing metrics including ROAS, CPA, CAC, CTR, CPC, Conversion Rate, and Customer Lifetime Value.
• Manage campaign budgets efficiently while maximising return on advertising spend.
• Build dashboards and reporting workflows to support operational decision-making.

Strategy and Growth:

• Build scalable acquisition strategies aligned with business growth objectives.
• Identify, validate, and scale new acquisition channels on an ongoing basis.
• Stay current with digital advertising trends, platform updates, algorithm changes, and emerging technologies.
• Operate independently to deliver qualified leads without requiring significant day-to-day oversight.
• Collaborate with creative, product, sales, and leadership teams to develop effective marketing initiatives.
• Implement conversion tracking, attribution models, and analytics to ensure accurate performance measurement.
• Provide strategic recommendations to continuously improve marketing performance and operational efficiency.

Requirements

• 5+ years of hands-on experience managing paid digital advertising campaigns.
• Proven experience working in FinTech, Financial Services, Payments, Cryptocurrency, Trading, Banking, or another regulated industry.
• Demonstrated success generating and scaling qualified leads with measurable ROI.
• Experience managing significant monthly advertising budgets.
• Strong understanding of attribution models, tracking, pixels, events, and conversion APIs.
• Expert-level knowledge of Meta Ads Manager and Google Ads.
• Demonstrated experience marketing across alternative advertising platforms such as TikTok Ads, Yandex Direct, LinkedIn Ads, native advertising, or programmatic display.
• Proven track record of identifying and testing new lead generation channels.
• Commercially minded with a focus on profitability and unit economics.
• Ability to manage multiple brands, campaigns, and industries simultaneously in a fast-paced environment.
• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations