Paid Media and Digital Marketing Specialist 16857

REMOTE STAFF, INC.; Makati; A distancia; PHP 670.000 - 1.339.000; Jornada completa

Descripción de la vacante

Remote Staff, INC. is seeking a Paid Media and Digital Marketing Specialist to own our client’s paid advertising and lead-generation activities. You will manage Google and Meta campaigns, work with an in-house developer on tracking, and coordinate with external content partners.

Reporting to the Founder & CEO, you will optimize ad spend, improve CPL, and provide weekly performance reports by channel and geography. The role requires AI fluency and strong English communication.

Formación

• Proven Paid Media Track Record: experience with lead-gen campaigns on Google Ads and hands-on Meta Ads management.
• AI tools integration into daily marketing workflows (ChatGPT, Claude, Jasper).
• Hands-on call tracking and attribution using platforms like WildJar or CallRail.
• Excellent written and verbal English communication; able to present ROI to executives.
• Highly organized, autonomous and ownership-driven with a focus on performance metrics.

Responsabilidades

• Manage and scale Google Ads campaigns for high-intent local lead generation.
• Perform weekly search term audits, negative keywords, bid optimization, and suburb-level location targeting.
• Set up and scale Meta Ads (Facebook & Instagram) to generate quotes and bookings.
• Leverage AI workflows to generate ad copy, cluster search queries, and test audiences.
• Monitor call tracking and lead quality with WildJar; optimize tags and attribution.
• Produce weekly performance reports detailing ad spend, inbound leads, CPL, and bookings by channel/geography.
• Coordinate with developers for pixel tracking, landing pages, and CRM events.

Conocimientos

Paid media

AI tools

Call tracking

English communication

Autonomy

Herramientas

Google Ads

Meta Ads

WildJar

CallRail

ChatGPT

Claude

Jasper

Descripción del empleo

Why choose Remote Staff?

• 100% Work from Home. No office-based setups. Manage your time efficiently and enjoy work-life balance.

• 18+ years in the remote work industry. We’ve helped more than 8K Filipinos establish virtual careers with international clients since 2007.

• Competitive and negotiable compensation (depending on skill level & experience)

• 100% coverage on Government Contributions Remittance* to SSS, Philhealth and Pag-ibig. Traditional employment set-ups cover only 50%, while you shoulder the other half as a salary deduction.

*Terms and conditions apply.

About the Company:

Our client is a premier goods and rubbish removal service provider based in Sydney, Australia. Committed to efficient, sustainable, and reliable solutions, our client helps residential and commercial customers clear spaces while prioritizing eco-friendly disposal and recycling practices. As a fast-growing local service business, our client is focused on performance-driven growth and delivering top-tier service across Sydney suburbs.

About the role:

We are seeking an analytical, proactive, and results-driven Paid Media and Digital Marketing Specialist to take full ownership of our client’s paid advertising and lead acquisition channels. Reporting directly to the Founder & CEO, you will manage day-to-day paid campaigns across Google and Meta, collaborate with an in-house developer on tracking/integrations, coordinate with an external content agency, and act as the primary liaison with external digital marketing mentors.

Key Responsibilities:

Paid Search & Social Campaign Management

• Manage and scale Google Ads search campaigns focused on high-intent local lead generation.

• Perform weekly search term audits, negative keyword expansion, bid optimization, and precise location-based targeting (suburb-level targeting for rubbish and furniture removal).

• Set up, test, and scale targeted Meta Ads (Facebook & Instagram) campaigns from the ground up to generate consistent quote requests and bookings.

• Leverage daily AI workflows to accelerate high-converting ad copy generation, search query clustering, and audience angle testing.

Tracking, Analytics & Reporting

• Monitor call tracking data and lead quality using WildJar, optimizing call tags and lead attribution.

• Produce clear weekly performance reports for the Founder & CEO detailing ad spend, inbound leads, Cost Per Lead (CPL), and confirmed bookings—segmented by channel and geographic distance/suburb.

• Work closely with the developer to ensure conversion pixels, landing page events, and CRM integrations are functioning accurately.

Strategy, Collaboration & Organic Alignment

• Serve as the main point of contact for weekly Defined Digital Academy mentorship sessions—preparing agendas, participating actively, and executing actionable takeaways.

• Coordinate with the external content agency to align paid angles with social media content calendars and foundational local SEO efforts.

Qualifications:

Proven Paid Media Track Record:

Demonstrated experience executing lead generation search campaigns on Google Ads and hands-on campaign management on Meta Ads.

AI-Fluent:

Proven habit of incorporating modern AI tools (e.g., ChatGPT, Claude, Jasper) into daily marketing workflows for ad copywriting, search term analysis, and data summarization.

Call Tracking Knowledge:

Hands-on exposure to call tracking and attribution platforms (e.g., WildJar, CallRail, or similar).

Communication Skills:

Excellent written and verbal English communication, with the ability to articulate campaign performance, data trends, and ROI to executive stakeholders.

Work Ethic & Mindset:

Highly organized, proactive, autonomous, and comfortable taking true ownership of performance metrics and ad spend efficiency.

Familiarity with local SEO fundamentals, Google Business Profile optimization, and landing page conversion rate optimization (CRO).

Nice to Have:

• Prior experience managing lead generation for local service businesses (e.g., waste management, moving/logistics, home improvement, trades).

• Experience collaborating with agency partners or mentorship/coaching programs.