Senior Paid Media Leader | AU$15M Budget & Attribution

Candidara; Pasig; Sur place; PHP 1 800 000 - 3 000 000; Plein temps

Résumé du poste

Candidara is seeking a senior paid media leader to own a high-stakes AU$15M+ budget across Meta, Google, and emerging channels. You will architect the account structure, bidding philosophy, and audience architecture while briefing the CMO on attribution philosophy.

We expect 8+ years in paid media for DTC or ecommerce with proven ability to transform cost metrics and drive unconventional, successful bets with imperfect data.

Qualifications

• 8+ years running paid media at sizeable DTC, marketplace, or high-velocity lead-generation and e-commerce.
• Direct ownership of AU$10M+ annual paid budgets in current or prior roles.
• Demonstrated track record of transforming cost metrics at recognisable brands.

Responsabilités

• Own the full AU$15M+ paid budget across Meta, Google, and new channel investments.
• Develop channel strategy, account structure, bid philosophy, and audience architecture.
• Build and manage the attribution model and triangulate results.
• Design and execute the testing framework and ensure velocity of experiments.
• Manage the performance creative pipeline and coordinate with Brand.
• Directly manage SEM, paid creative team, Meta specialist, and external agencies.
• Lead weekly performance dialogue with the CMO.

Connaissances

Paid media management

DTC / ecommerce

Budget leadership

Cross-functional leadership

Data-driven decision making

Attribution modelling

Outils

Meta Ads

Google Ads

TikTok Ads

YouTube Ads

Programmatic

Attribution tools

Description du poste

Candidara is seeking a senior paid media leader to own a high-stakes AU$15M+ budget across Meta, Google, and emerging channels. You will architect the account structure, bidding philosophy, and audience architecture while briefing the CMO on attribution philosophy.

We expect 8+ years in paid media for DTC or ecommerce with proven ability to transform cost metrics and drive unconventional, successful bets with imperfect data.