Senior Paid Marketing Manager

Candidara; Pasig; On-site; PHP 1,800,000 - 3,000,000; Full time

Job summary

Candidara is seeking a senior paid media leader to own a high-stakes AU$15M+ budget across Meta, Google, and emerging channels. You will architect the account structure, bidding philosophy, and audience architecture while briefing the CMO on attribution philosophy.

We expect 8+ years in paid media for DTC or ecommerce with proven ability to transform cost metrics and drive unconventional, successful bets with imperfect data.

Qualifications

• 8+ years running paid media at sizeable DTC, marketplace, or high-velocity lead-generation and e-commerce.
• Direct ownership of AU$10M+ annual paid budgets in current or prior roles.
• Demonstrated track record of transforming cost metrics at recognisable brands.

Responsibilities

• Own the full AU$15M+ paid budget across Meta, Google, and new channel investments.
• Develop channel strategy, account structure, bid philosophy, and audience architecture.
• Build and manage the attribution model and triangulate results.
• Design and execute the testing framework and ensure velocity of experiments.
• Manage the performance creative pipeline and coordinate with Brand.
• Directly manage SEM, paid creative team, Meta specialist, and external agencies.
• Lead weekly performance dialogue with the CMO.

Skills

Paid media management

DTC / ecommerce

Budget leadership

Cross-functional leadership

Data-driven decision making

Attribution modelling

Tools

Meta Ads

Google Ads

TikTok Ads

YouTube Ads

Programmatic

Attribution tools

Job description

About the role

You'll own the AU$15M+ annual paid budget with a mandate to materially transform cost metrics. This is a hands-on operator role requiring senior judgment - fluent enough to rebuild account structure on a Friday and brief the CMO on attribution philosophy on Monday.

Key responsibilities

• Own the full AU$15M+ paid budget across Meta, Google, and new channel investments
• Develop channel strategy, account structure, bid philosophy, and audience architecture
• Build and manage the attribution model - determining what to measure, what to trust, and how to triangulate
• Design and execute the testing framework - methodology, velocity, and how wins compound into the next test
• Manage the performance creative pipeline - briefing the team, partnering with Brand, and raising the bar on what ships
• Directly manage SEM, paid creative team, Meta specialist, and any external agency
• Lead weekly performance dialogue with the CMO

About you

• 8+ years running paid media at sizeable DTC, marketplace, or high-velocity lead-generation and e-commerce
• Direct ownership of AU$10M+ annual paid budgets in current or prior roles
• Demonstrated track record of transforming cost metrics at recognisable brands - able to walk through the call made, the data available, and the bet taken
• Deep operator on Meta and Google; fluent on TikTok, YouTube, programmatic, and modern attribution stacks
• Built or rebuilt attribution systems, not just used them
• Track record of unconventional calls that worked
• Operator pace combined with strategic instincts
• Comfortable making AU$1M+ budget decisions with imperfect data
• Visible profile in the field - speaking, writing, or methodology peers recognise