SALES MARKETING MANAGER
Qualifications:
- Proven experience in sales and marketing, preferably in a managerial role
- Strong leadership, communication, negotiation, and analytical skills
- Knowledge of marketing strategies and digital marketing tools
- Ability to develop and maintain strong client relationships
- Results-oriented, proactive, and adaptable to a fast-paced environment
- Bachelor’s degree in Marketing, Business Administration, or a related field preferred
Key Responsibilities:
Sales Responsibilities
- Develop and execute sales strategies to drive room bookings, events, group business, and long-stay packages.
- Maintain strong relationships with travel agencies, corporate clients, event planners, online travel partners (OTAs), and tour operators.
- Conduct sales calls, site inspections, and property tours to generate new business.
- Negotiate contracts, group rates, and corporate partnerships to maximize revenue.
- Prepare sales forecasts, market analyses, and performance reports for management.
Marketing Responsibilities
- Plan and implement marketing campaigns across digital platforms, social media, email, print, and local partnerships.
- Manage the hotel’s online presence, ensuring accurate content across OTAs, the website, and social media channels.
- Coordinate photoshoots, promotional materials, and brand content that highlight the property’s features and experiences.
- Monitor market trends, competitor activities, REVPAR data, and guest feedback to improve positioning.
- Collaborate with the reservations and F&B teams on promotions, holiday packages, events, and seasonal offers.
Revenue Management & Strategy
- Work closely with the Revenue Manager/General Manager to develop pricing strategies and optimize occupancy.
- Analyze daily pick-up reports, booking patterns, and demand forecasts.
- Support upselling and cross-selling initiatives throughout the property.
Team & Cross-Department Collaboration
- Lead and mentor the sales and marketing team to achieve monthly and annual goals.
- Coordinate with operations, front office, housekeeping, and F&B teams to align promotions and guest experiences.