Senior Marketing Manager

UNIQLO; Pasay; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

UNIQLO Philippines seeks a Regional Marketing lead to drive annual plans across key cities, strengthening the local brand and boosting store traffic. You will analyze store performance, customer insights, and market trends to identify opportunities and set marketing priorities, while mentoring juniors and coordinating with vendors.

The role requires a Bachelor's degree, strong project management, and proven brand management skills to deliver impactful regional initiatives and ROI.

Qualifications

• Bachelor's degree in any field.
• Strong project management, creativity and brand management skills.
• Ability to gather data, analyze, and reflect on business.
• Ability to present quickly and accurately.

Responsibilities

• Lead the planning and execution of Regional Marketing annual plans in key cities where UNIQLO operates to drive store traffic, strengthen local brand presence, and grow business performance.
• Analyze store performance, customer insights, and local market trends to identify opportunities and marketing priorities.
• Recommend strategic investments and regional initiatives to maximize marketing effectiveness and ROI.
• Mentor junior team members and lead cross-functional project teams when required.
• Manage store marketing assets, including storefront communications, in-store collateral, campaigns, UTme!, and Customization Services.
• Build and maintain relationships with local communities, government units, business organizations, and key stakeholders to support brand-building and sustainability initiatives.
• Coordinate with local vendors and partners to execute events, activations, and promotions targeting specific customer segments.
• Develop and implement marketing countermeasures for underperforming stores in collaboration with Store Marketing Managers and Store Operations.
• Support UNIQLO's objective of becoming the No. 1 apparel brand in the Philippines through initiatives that strengthen brand awareness, customer acquisition, loyalty, and employer branding.
• Drive campaigns centered on products and sales floor excellence while aligning with cross-functional departments.
• Develop locally relevant marketing concepts and partnerships based on regional insights and market opportunities.
• Identify growth opportunities and analyze local market trends to inform overall business planning.

Skills

Brand management

Project management

Data analysis

Team leadership

Vendor management

Education

Bachelor's degree

Job description

• Lead the planning and execution of Regional Marketing annual plans in key cities where UNIQLO operates to drive store traffic, strengthen local brand presence, and grow business performance.
• Analyze store performance, customer insights, and local market trends to identify business opportunities and marketing priorities.
• Recommend strategic investments and regional initiatives to maximize marketing effectiveness and return on investment.
• Mentor junior team members and lead cross-functional project teams when required.
• Manage store marketing assets, including storefront communications, in-store collateral, campaigns, UTme!, and Customization Services.
• Build and maintain relationships with local communities, government units, business organizations, and key stakeholders to support brand-building and sustainability initiatives.
• Coordinate with local vendors and partners to execute events, activations, and promotions that address the needs of specific customer segments.
• Develop and implement marketing countermeasures for underperforming stores in collaboration with Store Marketing Managers and Store Operations.
• Support the company's objective of becoming the No. 1 apparel brand in the Philippines through initiatives that strengthen brand awareness, customer acquisition, customer loyalty, and employer branding.
• Drive campaigns centered on products and sales floor excellence while aligning with cross-functional departments including Merchandising, Store Operations, PR, Sustainability, and other business units.
• Develop locally relevant marketing concepts and partnerships based on regional customer insights and market opportunities.
• Contribute to overall business planning by identifying growth opportunities, analyzing local market trends, and recommending actions to improve store performance.

Qualifications:

• Candidate must possess at least Bachelor's/College Degree in any field.
• Candidate must have project management skills with creativity and Brand management skills
• Has the ability to gather data, analyze, and reflect on business
• Has the ability to modify and present in a fast and accurate manner
• Ability to build hypothesis/survey in accordance with design/execution/analysis
• Good team player skills and who can work well with external vendors
• Ability to anticipate and reflect in plans
• At least 5 Year(s) of working experience in the related field is required for this position.