Marketing Manager

PT Mitra Adiperkasa Tbk (MAP Fashion1); Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

MAP Group in Makati City is seeking a dynamic Marketing Manager to lead and develop marketing initiatives across our fashion portfolio. This full-time role focuses on consumer brand growth, awareness, and conversion through offline and online channels, with collaboration across sales, product development, and analytics.

The ideal candidate has 5+ years in marketing, including 2+ years in leadership, and a strong track record in digital campaigns, budget management, and strategic brand

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration or related field.
• 5+ years of professional marketing experience, with at least 2 years in a marketing management or leadership role.
• Proven track record of developing and executing marketing campaigns that drive measurable results.
• Strong knowledge of digital marketing channels (social, email, content, SEO/SEM).
• Excellent project management with ability to manage multiple campaigns.
• Analytical skills with proficiency in marketing analytics tools.
• Strong communication and presentation skills to stakeholders at all levels.
• Creative thinking with a strategic mindset.
• Experience in fashion or retail is highly desirable.
• Proficiency in Microsoft Office and marketing software tools.
• Fluency in English and Filipino preferred.

Responsibilities

• Collaborate with partners to conduct market research on consumer trends and opportunities.
• Segment markets to target specific consumer groups.
• Assess brand position and identify areas for improvement in each market.
• Develop and execute market-specific marketing strategies and ensure consistent brand messaging.
• Manage regional marketing budgets and optimize spend.
• Guide local market teams to align plans with customer needs.
• Stay updated on industry trends and competitor activities.
• Coordinate with brand marketing lead to ensure smooth plan execution.
• Collaborate with sales, product development, and R&D to align marketing with business goals.
• Plan and execute tactical campaigns, promotions, advertising, and events tailored to each market.

Skills

Marketing strategy

Brand management

Digital marketing

Project management

Analytical skills

Communication skills

Leadership

Education

Bachelors in Marketing

Tools

Microsoft Office

Marketing analytics tools

Job description

About the role

We are seeking a dynamic and strategic Marketing Manager to join MAP Group in Makati City, Metro Manila. This is a full-time position that offers a fantastic opportunity to lead and develop our marketing initiatives across our fashion portfolio. As Brand Marketing, responsible to lead, to initiate plan and to execute the strategic for the market (Consumer) that drives brand sales growth, awareness, recognition and conversion through offline and also online marketing.

Key responsibilities

• Work with partners to conduct market research to gather information about consumer trends and behaviours, competitor activities, and market opportunities.
• Utilize market segmentation to understand and target specific consumer groups in each market.
• Conduct brand diagnosis to assess brand's current market positioning and identify areas for improvement in each market.
• Develop and execute marketing strategies that are tailored to the unique needs of market and effectively position brand in a way that resonates with local customers, while maintaining a consistent brand image and messaging.
• Develop and maintain brand's marketing budget across the region, optimizing the spend in line with market relevant strategic priorities.
• Work closely with local market teams to guide and support them in creating the best solutions for their market, ensuring the marketing plan aligns with local customer needs.
• Stay up to date with industry trends and competitor activities to ensure that the brand remains at the forefront of each market.
• Manage and maintain a productive working relationship with the brand principal's marketing lead to ensure the smooth execution of the marketing plan.
• Collaborate with cross-functional teams, including sales, product development, and research and development, to ensure that marketing efforts are aligned with overall business objectives.
• Plan and execute tactical marketing campaigns, including promotions, advertising, and events, that are tailored to the unique needs and preferences of each market.

What we're looking for

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field
• 5+ years of professional marketing experience, with at least 2 years in a marketing management or leadership role
• Proven track record of developing and executing successful marketing campaigns that drive measurable business results
• Strong knowledge of digital marketing channels, including social media, email marketing, content marketing, and SEO/SEM
• Excellent project management skills with the ability to manage multiple campaigns simultaneously
• Advanced analytical and data interpretation skills, with proficiency in marketing analytics tools and platforms
• Strong communication and presentation skills, with the ability to articulate marketing strategies to stakeholders at all levels
• Creative thinking and problem-solving abilities with a strategic mindset
• Experience in the fashion or retail industry is highly desirable
• Proficiency in Microsoft Office Suite and marketing software tools
• Fluency in English and Filipino is preferred; additional language skills are a plus