Senior Marketing Data Analyst - Hybrid (APAC/US Shifts)

StraightArrow Corporation; Pasig; Hybrid; PHP 600,000 - 900,000; Full time

Job summary

StraightArrow Corporation in Pasig is seeking a senior-level Marketing Analyst to drive data-driven marketing insights and strategy. You will lead data assessments, define data goals, and collaborate with MarOps and clients to streamline processes.

The role requires strong analytics, dashboards, and CRM expertise to optimize campaigns. The position offers a hybrid work arrangement with onsite work twice weekly and flexibility for APAC and US shifts.

Qualifications

• 5+ years of experience as a marketing analyst or in another analytical role in a B2B environment.
• In-depth knowledge of marketing metrics, customer segmentation, campaign analysis, and ROI.
• Ability to work with databases, data visualization tools, and CRM systems to extract data.
• Translate data insights into actionable marketing strategies aligned with business objectives.
• Support senior analysts with mentorship and onboarding of new analysts.
• Hybrid work setup with onsite twice a week.
• Experience across APAC and US shifts.

Responsibilities

• Conduct data assessments to gauge client’s data and marketing maturity, define data goals and objectives.
• Establish and align procedures and timelines for data operations and KPIs with clients.
• Engage with MarOps to understand data sources and create workflows.
• Coordinate priorities with client stakeholders, identifying dependencies or risks.
• Provide strategic recommendations based on data analysis to improve ROI and marketing effectiveness.
• Conduct in-depth analysis of campaigns, customer behavior, and market trends.
• Create comprehensive reports and visualizations for stakeholders.
• Collaborate with marketing teams to optimize campaigns using data-driven insights.

Skills

Marketing analytics

Data visualization

CRM systems

Communication skills

Leadership

People management

Strategic thinking

Business acumen

Education

Bachelor's degree in Business Analytics, Mathematics, Statistics, Actuarial Science, Marketing or related field

Tools

Tableau

Power BI

Salesforce

Job description

StraightArrow Corporation in Pasig is seeking a senior-level Marketing Analyst to drive data-driven marketing insights and strategy. You will lead data assessments, define data goals, and collaborate with MarOps and clients to streamline processes.

The role requires strong analytics, dashboards, and CRM expertise to optimize campaigns. The position offers a hybrid work arrangement with onsite work twice weekly and flexibility for APAC and US shifts.