Senior Marketing Automation & Campaign Specialist

Ryan; Metro Manila; Hybrid; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

Flexible Work Environment

Award-Winning Culture

World-Class Benefits and Compensation

Accelerated Career Path

Community Outreach

Mentorship Opportunities

Wellness-Centric Benefits

Job summary

Ryan’s Digital Marketing Senior Specialist supports global marketing automation and campaign operations. Primary responsibility includes Salesforce Account Engagement (Pardot), Knak, email campaigns, landing pages, forms, and lead flow. You’ll ensure data quality, accurate QA, and smooth handoffs across marketing to CRM.

The role collaborates with Field Marketing, Events, and Performance teams to optimize campaigns and broader digital activities, including website updates and SEO.

Qualifications

• Bachelor's degree (B.A. or B.S.) from a four-year college or university, and 4–6 years of related digital marketing or marketing technology experience.
• Proven hands‑on experience with Salesforce Account Engagement (Pardot) and Salesforce.
• Experience building and managing email campaigns, landing pages, forms, and nurture programs.
• Salesforce Certified Marketing Cloud Account Engagement Specialist preferred.
• Experience with Knak or similar platforms preferred.

Responsibilities

• Build, test, launch, and optimize email campaigns, landing pages, forms, and related assets.
• Collaborate with Field Marketing, Events, and CRM to translate campaign requirements into execution.
• Configure and deploy assets and workflows in Account Engagement and Knak.
• Support lead capture, routing, attribution, and campaign tracking.
• Maintain data quality and hygiene between Account Engagement and Salesforce.
• Conduct comprehensive QA of campaigns and data flows.
• Assist with broader Digital Marketing activities including website updates, SEO, analytics, and paid media.

Skills

Pardot

Email Marketing

Campaign Ops

QA

HTML/CSS/JS

Data Quality

Lead Lifecycle

Cross-functional

Education

Bachelor's degree

Tools

Salesforce

Knak

Google Analytics

Google Ads

Job description

Ryan’s Digital Marketing Senior Specialist supports global marketing automation and campaign operations. Primary responsibility includes Salesforce Account Engagement (Pardot), Knak, email campaigns, landing pages, forms, and lead flow. You’ll ensure data quality, accurate QA, and smooth handoffs across marketing to CRM.

The role collaborates with Field Marketing, Events, and Performance teams to optimize campaigns and broader digital activities, including website updates and SEO.