CRM & Marketing Automation Specialist

Create Synergies Inc.; Makati; On-site; PHP 600,000 - 800,000; Full time

Job summary

Create Synergies Inc. is seeking a CRM Specialist to act as a trusted advisor and hands-on operator for core marketing platforms, campaign automation, and data governance.

You will translate business needs into platform requirements, support feature upgrades, and ensure best-practice adoption across teams. Responsibilities include building and launching multi-touch email campaigns, performing QA on rendering and personalization, and analyzing performance metrics to drive improvements.

Qualifications

• Education: Bachelor’s degree in Marketing, Information Technology, Business Administration, or equivalent practical experience.
• Proven experience in marketing operations, marketing technology, or digital campaign management roles.
• Domain context: Experience within a global law firm, professional services, or corporate shared services center is an advantage.

Responsibilities

• Serve as Martech SME for platforms, automation tools, and workflows (Marketo, Cvent).
• Build, test, and launch complex email campaigns and event workflows with Marketo and Cvent.
• Monitor delivery metrics and provide actionable insights to optimize campaigns.
• Centralize and govern marketing data, ensure GDPR/CCPA compliance across campaign lists and consent frameworks.

Skills

Marketing Automation

Martech SME

Campaign Management

CRM Lifecycle

Data Privacy

Education

Bachelor's degree in Marketing / IT / Business

Tools

Marketo

Cvent

Job description

Create Synergies Inc. is seeking a CRM Specialist to act as a trusted advisor and hands-on operator for core marketing platforms, campaign automation, and data governance.

You will translate business needs into platform requirements, support feature upgrades, and ensure best-practice adoption across teams. Responsibilities include building and launching multi-touch email campaigns, performing QA on rendering and personalization, and analyzing performance metrics to drive improvements.