Senior Salesforce Marketing Automation Lead

Copeland Philippines, Inc; Quezon City; On-site; PHP 700,000 - 1,100,000; Full time

Benefits offered by this job

Flexible benefits

Flexible time off

Paid parental leave

Vacation and holidays

Job summary

Copeland Philippines, Inc is seeking a Senior Marketing Automation Specialist to develop, execute, and optimize email campaigns within Salesforce Marketing Cloud, including Journey Builder and Automation Studio.

You will build forms, landing pages, audience journeys and automated workflows, write SQL queries, and create personalized content with AmpScript, in collaboration with Marketing, Sales, and CRM teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Digital Marketing, Information Systems, Computer Science, or a related field.
• Must have 4+ years of hands-on experience with enterprise-level Salesforce Marketing Cloud Engagement focused on developing and deploying email campaigns, audience journeys, forms, and landing pages.
• Must have proven experience with Journey Builder, Automation Studio, SQL, AmpScript, Contact Builder, Salesforce CRM integration, and quality assurance testing.
• Must have strong communication, collaboration and interpersonal skills.
• Experience with email testing, quality assurance, and deployment validation using Litmus or similar testing platforms.
• Proven ability to independently build, troubleshoot, optimize, and execute complex marketing automation solutions.
• Strong understanding of email marketing best practices, audience journey execution, segmentation, personalization, and quality assurance.
• Strong organizational, analytical, troubleshooting, and problem-solving skills.
• Demonstrated curiosity, continuous learning mindset, and commitment to process improvement.

Responsibilities

• Develop, test, deploy, and optimize email campaigns using Litmus and Salesforce Marketing Cloud.
• Build and maintain forms, landing pages, audience segments, and automated audience journeys.
• Configure, maintain, and optimize Journey Builder programs and Automation Studio workflows.
• Write and maintain SQL queries to support audience segmentation, automation, and reporting.
• Develop personalized and dynamic content using AmpScript.
• Perform quality assurance testing, validation, and deployment readiness reviews.
• Troubleshoot campaign, automation, segmentation, data, and personalization issues.
• Partner with stakeholders to translate business requirements into effective marketing automation solutions.
• Support process improvement initiatives and marketing automation best practices.
• Manage multiple projects while maintaining high standards of accuracy and execution quality.

Skills

Salesforce Marketing Cloud

Journey Builder

Automation Studio

SQL

AmpScript

Litmus

Email marketing

Stakeholder collaboration

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

APIs / webhooks

Zapier

Job description

Copeland Philippines, Inc is seeking a Senior Marketing Automation Specialist to develop, execute, and optimize email campaigns within Salesforce Marketing Cloud, including Journey Builder and Automation Studio.

You will build forms, landing pages, audience journeys and automated workflows, write SQL queries, and create personalized content with AmpScript, in collaboration with Marketing, Sales, and CRM teams.