Digital Marketing Specialist

ZigZag Philippines; Metro Manila; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

ZigZag Philippines is seeking a hands-on Digital Marketing Specialist who can bridge marketing activities with CRM processes. The role focuses on capturing, nurturing, tracking, and converting leads while improving processes through automation and data insights.

You will manage across channels, implement CRM workflows, and contribute to performance dashboards to support marketing and sales alignment in a fast-paced environment.

Qualifications

• 10 years of experience in digital marketing.
• Experience with SEO, SEM, paid advertising, and email marketing.
• Experience with CRM platforms and automated marketing workflows.
• Familiarity with lead generation, customer segmentation, and campaign tracking.
• Ability to analyze marketing reports, website analytics, and dashboards.

Responsibilities

• Coordinate digital marketing activities across search engines, social media, websites, and email channels.
• Configure and maintain CRM workflows, forms, and automated follow-up sequences.
• Manage email marketing campaigns, segmentation, and lead nurturing.
• Support SEO initiatives, website optimization, and Google Business Profile management.
• Track website traffic, conversions, and lead generation performance.
• Maintain marketing dashboards and prepare performance reports.
• Ensure accurate lead routing between marketing and sales teams.
• Identify opportunities to streamline marketing processes through automation and system integrations.

Skills

Digital marketing

Campaign coordination

Lead management

CRM workflows

Email marketing

SEO

SEM

Paid advertising

Analytics

Tools

CRM platforms

Automation tools

Job description

We are seeking a Digital Marketing Specialist with strong experience in marketing systems, campaign coordination, and lead management.The successful candidate will help connect digital marketing activities with CRM processes, ensuring leads are captured, nurtured, tracked, and converted efficiently.This position is suited to a hands-on marketer who enjoys working with digital tools, improving processes, and using data to support marketing and sales performance.

Key Responsibilities

• Coordinate digital marketing activities across search engines, social media, websites, and email channels.
• Configure and maintain CRM workflows, lead capture forms, and automated follow-up sequences.
• Manage email marketing campaigns, contact segmentation, and lead nurturing activities.
• Support SEO initiatives, website optimization, and Google Business Profile management.
• Track website traffic, campaign conversions, and lead generation performance.
• Maintain marketing dashboards and prepare regular performance reports.
• Ensure accurate lead routing and coordination between marketing and sales teams.
• Identify opportunities to streamline marketing processes through automation and system integrations.

Qualifications

• 10 years overall experience in digital marketing
• Practical knowledge of digital marketing channels, including SEO, SEM, paid advertising, and email marketing.
• Experience working with CRM platforms and automated marketing workflows.
• Familiarity with lead generation, customer segmentation, and campaign tracking.
• Ability to work with marketing reports, website analytics, and performance dashboards.