Marketing Automation Specialist: Marketo & Campaigns

Solarwinds Software Asia Pte. Ltd. Philippine Branch; Manila; On-site; PHP 420,000 - 780,000; Full time

Job summary

SolarWinds is seeking a Marketing Automation Developer to advance our marketing automation capabilities. You will own Marketo programs, build campaigns, and manage data quality while collaborating with the Marketing Automation and Technology teams to drive effective buyer journeys.

The ideal candidate brings 3–5 years of B2B marketing automation experience, hands-on Marketo admin skills, and a collaborative, results-driven mindset.

Qualifications

• BA/BS in Business, Marketing, or a related degree.
• 3-5 years of hands-on B2B experience with marketing automation tools.
• Hands-on Marketo experience in an admin capacity; Marketo certified a plus.
• Innovative thinker, creative problem solver.
• Excellent written and verbal communication.
• Demonstrated ability to collaborate, build consensus, and communicate ideas.

Responsibilities

• Create and optimize programs and automation within Marketo including developing Programs and Campaigns, creating Smart Lists/Segmentations.
• Support and execute the prospect and customer journey using scoring, nurture streams, lead routing, automation, and emails.
• Support marketers in leveraging the automation capabilities of the Mar-Tech stack and continual cycles of analysis and improvement.
• Ensure consistent and effective use of Marketo for lead management, nurtures, and reporting, and provide services around Marketo as needed.
• Available to learn and onboard to other Mar-Tech Stack platforms such as Outreach or PathFactory.
• Assist with and provide insights into database optimization, including list segmentation, data cleanliness and integrity.
• Execute strategy for growing the size of and quality of the contact database to enable effective segmentation and profiling.
• Support technical stack integration, deployments, maintenance, and business rules including marketing databases and campaign management tools.
• Support the execution of the Marketing Automation roadmap, keep abreast of industry trends.
• Establish and implement best practices for system maintenance, configuration, development testing, data integrity, etc.

Skills

Marketing automation

Marketo

Communication

Team collaboration

Creative problem solving

Education

BA/BS in Business, Marketing, or related degree

Tools

Marketo

Outreach

PathFactory

Job description

SolarWinds is seeking a Marketing Automation Developer to advance our marketing automation capabilities. You will own Marketo programs, build campaigns, and manage data quality while collaborating with the Marketing Automation and Technology teams to drive effective buyer journeys.

The ideal candidate brings 3–5 years of B2B marketing automation experience, hands-on Marketo admin skills, and a collaborative, results-driven mindset.