Marketing Transformation Consultant

Bravissimo Resourcing Inc.; Taguig; On-site; PHP 800,000 - 1,100,000; Full time

Job summary

A marketing consultancy firm in the Philippines seeks an experienced marketing consultant to lead automation strategies, particularly in Salesforce Marketing Cloud. The role focuses on designing marketing processes, managing complex campaign strategies, and optimizing platforms for client success. Candidates should have over 4 years of experience in marketing with strong skills in campaign management and data analysis. Relevant certifications are preferred.

Qualifications

• 4+ years in designing/managing marketing campaigns, 3+ years in Salesforce.
• Certified in Salesforce Marketing Cloud/ Data Cloud.
• Experience with CRM and channel integration.

Responsibilities

• Gather business requirements and define marketing strategies.
• Conduct fit gap analysis for marketing platforms.
• Collaborate with clients to achieve marketing objectives.

Skills

Salesforce Marketing Cloud

Campaign Management

Data Analysis

Stakeholder Management

Digital Marketing Integration

Job description

Responsibilities

• Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce
• Experience working on developing business case for campaign strategies, technology solutions
• Ability to conduct fit gap analysis and map platform capabilities to business requirements
• Collaborate with clients to understand their business goals, target audience, and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness.
• Well versed with end-to-end marketing processes and campaign life cycle.
• Identifying marketing process improvement opportunities and make recommendations.
• Monitoring trends, analyzing data, to optimize marketing campaigns.
• Strong people management skills: ability to manage stakeholders (client and internal) and projects.

Qualifications

• Overall experience of 4+ years in designing / managing marketing campaigns with at least 3+ years of hands-on functional consulting experience in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience
• Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
• Experience with CRM, marketing software, channel integration, real time decisioning is desirable.
• Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel.
• Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.