Associate Director, Propositions

AIA Shared Services; Manila; On-site; PHP 1,500,000 - 2,100,000; Full time

Job summary

AIA Philippines Group is seeking a marketing leader to design propositions for the target market across AIA Philippines, BPI AIA, and affiliates such as Medicard. The role focuses on delivering robust customer segmentation, partnering with Product Management & Delivery teams, and enabling communications to distributors to drive adoption and health-focused outcomes.

As a leader, you will guide the health, protection, and long-term savings propositions, including VUL in collaboration with pricing

Qualifications

• Bachelor’s degree or higher in business, marketing or related field.
• 5–10 years experience leading marketing functions in customer/product areas.
• Proven ability to deliver customer solutions from insights and engage distributors.
• Experience building and leading teams.

Responsibilities

• Deliver multi-dimensional customer segmentation to identify and prioritize segments.
• Design and package propositions aligned with customer insights.
• Develop launches and communications plans for propositions with brand and distribution teams.
• Define health and wealth propositions including VUL and long-term savings.

Skills

Customer insights

Customer engagement

Product design

Team leadership

Budget management

Education

Bachelor's degree in business, marketing or related field

Job description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. It’s about finding new ways to not only better people’s lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030. And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. So if you believe in inspiring a better future, read on.

About the Role

This position is responsible for designing propositions to cater to the evolving needs of AIA Philippines Group’s target customers. The position will enable proposition design for AIA Philippines, BPI AIA, and other affiliates/subsidiaries such as Medicard, as required.

The position’s remit will include (1) the delivery and maintenance of a robust, current customer and market segmentation, and the identification of opportunities and needs in the market that AIA PH Group can pursue; (2) partnering with Product Management & Delivery teams to design and/or package propositions that will address target customer needs; (3) enable the proper communication of propositions to customers via distribution teams; (4) deliver a wealth protection and high net worth proposition strategy and identify appropriate solutions to effectively tap the HNW segment.

Expected outcomes and contributions include increased distributor adoption of new products, growth in sales driven by better customer-product match, and enhanced margins delivered through innovative product designs and better product mix.

Roles and Responsibilities

• Customer Segmentation & Insights – Deliver multi-dimensional customer segmentation to identify, size and prioritize customer segments.
• Propositions Design – Partner with Customer Experience team to inform proposition development with customer segmentation and insights, and design customers’ experience around products and services.
• Proposition Marketing & Communications – Partner with Brand and Distribution Training teams to design compelling launch and communication plans for propositions, anchored on customer and distributor insights. This will include public / customer communications, as well as tools and materials that Life Planners and distribution partners can leverage to communicate products and solutions to end customers.
• Health Proposition Development & Implementation – Leverage the company’s existing health assets and third-party value added services to enable the delivery of propositions that empower customers to own and actively participate in their health journeys, from prevention to treatment. Define a suite of health offerings to cater to different market segments.
• Protection and Long Term Savings Proposition Development & Implementation – Deliver wealth protection and long term savings propositions designed to address customers long-term financial needs.
• VUL Proposition Development & Implementation – Design compelling, value-delivering and sustainable VUL propositions, in partnership with the Pricing and Product Development teams. Strengthen value propositions with market leading funds, in partnership with the Investment Team.
• High Net Worth Proposition Development & Implementation – Define a high net worth proposition strategy, and identify appropriate solutions for this customer segment. Partner with distribution, CX and product development teams to design the product/s and associated experiences. Where needed, identify third-party value added services to deliver exclusive benefits and the level of service expected by high net worth customers.
• People - Lead a team of 4 members. Responsible for each team member’s goals/objectives, performance and development.
• Financial Management - Accountable for the management of budget for their functional area and ensuring that spend falls within approved thresholds and delivers committed benefits.
• Risk Management – Ensure proper risk assessments are done on all activities under their remit, establish controls for any risk/s identified, and ensure such controls are properly and consistently implemented by the team.
• Perform other responsibilities and duties periodically assigned by supervisor in order to meet operational and/or other requirements.

Minimum Job Requirements

• Bachelor’s degree in business, marketing or another related field
• 5-10 years experience leading marketing functions in the area of customer and/or product, such as customer insights, customer engagement, product / solutions design, customer platform management
• Demonstrated ability to deliver customer solutions based on insights, and effectively engage customers and distribution partners
• Previous experience and track record of success building and leading teams

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

“Better” starts with people who reimagine what is possible and turn ideas into meaningful action. At AIA, you will contribute in your own way, help shape outcomes that matter and collaborate with colleagues across disciplines, teams, markets and levels. We will support you to broaden your perspective, strengthen your capabilities and grow your impact. Together, we challenge assumptions, learn from one another and find better ways forward. Bring your ambition, experience and ideas to AIA, and help shape what “better” looks like.