Senior Director, MDS, Mexico North

The Coca-Cola Company; Mexico; On-site; MXN 3,257,000 - 4,342,000; Full time

Job summary

The Coca-Cola Company is seeking a Senior Director, MDS, ARCA to lead the design and deployment of route-to-market models, drive growth across the North Region, and align bottlers, franchise leaders, and senior teams around a scalable commercial agenda.

You will guide multi-stakeholder strategic projects, develop tools and KPIs to measure performance, and collaborate with channel specialists to accelerate opportunities across Modern Trade, Traditional Trade, D2C, and Digital channels.

Qualifications

• Bachelor's degree in Finance, Business, Data Analytics or related field.
• 15+ years of leadership experience in Coca-Cola System or CPG industry.
• Deep knowledge in Marketing, Commercial Strategy and RTM across multiple markets.
• Proven experience with Bottlers and influencing senior leadership.
• Strong analytical and data-driven decision making.
• Excellent communication and influencing skills, with strategic thinking.

Responsibilities

• Design RTM models to maximize growth for the full beverage portfolio in ARCA.
• Lead negotiation and implementation of RTM models with bottlers.
• Drive strategic projects with multi-stakeholder alignment.
• Develop execution toolkits and KPIs for commercial performance.
• Lead development of bottler capability tools and alignment.
• Engage regional teams across Modern Trade, Traditional Trade, D2C, and Digital.
• Set long-term RTM vision and priorities for the bottling system.

Skills

Leadership

Analytical thinking

Data-driven decisions

Strategic thinking

Communication

Influencing

Education

Bachelor's degree in Finance, Business, Data Analytics or related field

Master's degree preferred

Job description

At The Coca-Cola Company, we are proud to be one of the world's most recognized and respected brands, with a legacy spanning over 140 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.

We are seeking a Senior Director, MDS, ARCA you'll support strategies with franchise operations and bottlers, assist management with identifying opportunities, provide recommendations and implement key initiatives including sales planning, monitoring sales and activity records. The success candidate needs to demonstrate theirability to provide visibility on highly complex or specialized projectsin the commercial marketplace.

What You'll Do for Us

• Design the most effective Route to Market RTM model(s) to maximize growth for the full beverage portfolio in the North Region (ARCA), ensuring scalable structures and commercial excellence across channels.
• Lead the negotiation and implementation of RTM models with ARCA bottler, collaborating closely with Customer & Commercial Leadership, Franchise Leaders, and Bottler senior teams.
• Drive multi-stakeholder strategic projects, ensuring strong alignment, engagement, and accelerated execution across system partners.
• Develop comprehensive execution toolkits required for successful RTM deployment, including processes, tools, commercial levers, organizational and compensation structures, and sales force engagement programs.
• Define and govern the key success metrics to track commercial performance, execution health, and financial impact across channels and markets.
• Lead the development of tools that enhance bottler capabilities, ensuring system-wide alignment and readiness to execute the RTM strategy at the required level of ambition.
• Operate across multiple regions in the ARCA ecosystem, managing diverse market dynamics, customer landscapes, and system capabilities to ensure a cohesive regional RTM strategy.
• Collaborate with a team of channel specialists, driving strategic opportunity identification and acceleration across Modern Trade, Traditional Trade, Direct to Consumer, andDigitalChannels.
• Set the long‑term RTM vision, strategy, and KPIs for the bottler, ensuring clear priorities, channel‑specific growth pathways, and alignment with system‑wide commercial ambitions.
• Assess internal and external RTM models to identify and prioritize growth opportunities across the region, driving "shift and lift" strategies to unlock structural advantages.
• Identify capability and execution gaps between current performance and long‑term ambition, designing actions that accelerate the evolution toward higher efficiency, higher growth models.
• Engage and influence the Bottling System around the defined RTM vision, ensuring clarity on the roadmap and strong commitment across all system stakeholders.

Qualification & Requirements

• Bachelor's degreein Finance, Business, DataAnalyticsor related field,Master'sdegree ispreferred.
• 15+ years of leadership experience in the Coca‑Cola System or CPG industry, driving commercial and strategic outcomes across multiple markets.
• Deepknowledgein Marketing, Commercial Strategy, and RTM, withstrongcommand of Modern Trade and solid understanding of TT, D2C, and Emerging Channels.
• Proven experience working with Bottlers, influencing seniorleadershipand driving joint commercial transformation.
• Strong analytical and data‑driven decision making, with ability to translate market, retail, and shopper insights into clear strategic choices.
• Exceptional strategic thinking and problem‑solving, capable of shaping long‑term direction and unlocking structural growth.
• Excellent communication and influencing skills, able to mobilize senior stakeholders and shape system agendas.

What We'll Do for You

• Global Exposure : Collaborate with world‑class leaders and gain access to global best practices and emerging technologies.
• Iconic Brands : Work with one of the most recognized brands in the world and play a key role in shaping its future.
• Learning & Development : Access to robust learning resources, including LinkedIn Learning and leadership development programs, to continuously grow your skills.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.