Senior Digital Marketing Manager

Blue Aurora Solutions, Inc.; Makati; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Flowerstore Group is seeking a seasoned Senior Digital Marketing Manager to lead performance marketing and branding initiatives across the Philippines. You will drive multi-channel campaigns, mentor a growing team, and partner with regional leadership to align with business objectives.

The ideal candidate combines hands-on campaign execution with strong analytics, capable of delivering measurable growth in a hyper-growth environment.

Qualifications

• At least 3 years of experience in an analytical marketing role.
• Experience across digital, organic, and offline channels.
• Hands-on experience with paid ads (Meta, Google, TikTok).
• Strong marketing analytics, performance tracking and attribution knowledge.
• Proven ability to run high-performing campaigns under budget constraints.
• Experience leading and mentoring a marketing team.
• Strong project and stakeholder management skills.
• Experience in e-commerce or hyper-growth environments.
• Familiarity with AI tools in marketing workflows.

Responsibilities

• Lead and execute marketing strategies for the Philippines aligned to business goals.
• Oversee Marketing functions including Performance Marketing, Social Media, Organic, Creatives, Partnerships.
• Collaborate with cross-functional teams to translate insights into marketing and branding strategies for Flowerstore Group.
• Manage day-to-day operations of the marketing team to meet deadlines and targets.
• Identify growth opportunities by optimizing campaigns and exploring new channels.
• Analyze marketing metrics to generate actionable insights and improve campaigns.
• Support development and execution of marketing plans, promotions, and product launches.
• Conduct regular team check-ins to review performance and implement improvements.
• Mentor team members for performance and growth.

Skills

Analytical marketing

Digital marketing

Paid ads

Marketing analytics

Campaign management

Team mentoring

Project management

E-commerce

AI tools

Job description

We are seeking a seasoned and results-driven Senior Digital Marketing Manager to lead and execute marketing initiatives for the Philippines. This role will be responsible for driving high-impact campaigns across multiple channels.

The ideal candidate is a hands-on, highly analytical marketer with a strong track record in campaign execution, team leadership, and delivering measurable business growth. We are looking for someone who is hungry to make an impact — a person who believes they are capable of far more than their current role suggests, leads with data over ego, and is excited by the challenge of building something meaningful.

Responsibilities

• Lead and execute overall marketing strategies for the Philippines, ensuring alignment with business goals.

• Work closely with the Regional Marketing Director to oversee key marketing functions including Performance Marketing, Social Media, Organic Channels, Creatives, and Partnerships.

• Collaborate closely with cross-functional teams to identify insights and translate them into effective marketing and branding strategies for Flowerstore Group.

• Own day-to-day operations of the marketing team, ensuring campaigns are delivered on time and meet performance targets.

• Identify growth opportunities by optimizing existing campaigns and exploring new channels to drive customer acquisition and retention.

• Analyze key marketing metrics and performance data to generate actionable insights and continuously improve campaign effectiveness.

• Support the development and execution of marketing plans, promotional campaigns, and product launches to drive engagement and sales.

• Conduct regular team check-ins to review performance, address challenges, and implement improvements.

• Mentor and guide team members to ensure consistent performance and professional growth.

Qualifications

• At least 3 years of experience in an analytical marketing role, with a strong emphasis on data-driven decision-making and performance measurement.
• Proven experience in digital, organic, and offline marketing channels.
• Strong hands-on experience in paid advertising (Meta Ads, Google Ads, TikTok, etc.).
• Solid understanding of marketing analytics, performance tracking, and attribution.
• Demonstrated ability to execute high-performing campaigns, even under budget constraints.
• Experience managing and mentoring a marketing team.
• Strong project management and stakeholder management skills.
• Experience in e-commerce or hyper-growth environments is a plus.
• Working knowledge of AI tools and their application in marketing workflows is a plus.

About FlowerStore Group

Flowerstore Group, with operations in the Philippines, Vietnam, Thailand, and Singapore is the biggest gifting e-commerce company in Southeast Asia. Founded in 2018 in the Philippines, FlowerStore has provided thousands of customers with a wide range of products across many different categories, from flower bouquets to personalized products, cakes, gourmet products, plush toys, preserved flowers, plants, and other gift ideas.

What We Offer

• Join a Growth Mission: Be part of a team making a real difference in the gifting industry.
• Fuel Your Potential: Experience continuous learning through comprehensive training and collaborative knowledge sharing.
• Learn from the Best: Gain direct guidance and communication with Flowerstore Group’s leadership team.
• Young & Dynamic Culture: Collaborate with a talented and energetic team