Senior Digital Marketing & ABM Campaigns Lead

Alorica; Taguig; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

Alorica is seeking a Digital Marketing Senior Specialist to optimize campaigns, nurture programs, and data-driven initiatives across our global marketing organization. You will work closely with Marketing Managers, IT, and creative teams to deliver engaging digital solutions for clients and prospects.

The role focuses on campaign health, automation, and journey optimization, leveraging platforms like HubSpot, Looker Studio, and PowerBI to drive measurable results and continuous improvement.

Qualifications

• Two-three years of professional experience in digital marketing or related role.
• Undergraduate degree (B.A. or B.S.) preferred.
• Experience with marketing automation platforms (HubSpot) and data platforms (RampedUp, Apollo, ZoomInfo).
• Familiarity with ABM platforms like Demandbase and 6sense.

Responsibilities

• Support development and execution of digital marketing campaigns including nurture strategies and drip campaigns.
• Collaborate with Global Marketing Organization to coordinate content and campaign components across digital channels.
• Manage and execute ABM programs to attract, engage, convert, and grow strategic accounts; communicate plans and milestones to leadership.
• Understand the customer journey and optimize conversions at all funnel stages.
• Develop, schedule, and report on email campaigns, landing pages, and digital content using the right tools.
• Assist with data integrations and automated workflows to improve marketing operations.

Skills

HubSpot

ABM

Data platforms

Looker Studio

PowerBI

Tableau

Python

BigQuery

Team collaboration

Campaign management

Education

Bachelor's degree

Tools

HubSpot

Job description

Alorica is seeking a Digital Marketing Senior Specialist to optimize campaigns, nurture programs, and data-driven initiatives across our global marketing organization. You will work closely with Marketing Managers, IT, and creative teams to deliver engaging digital solutions for clients and prospects.

The role focuses on campaign health, automation, and journey optimization, leveraging platforms like HubSpot, Looker Studio, and PowerBI to drive measurable results and continuous improvement.