Digital Marketing Specialist II

Alorica; Taguig; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

Alorica is seeking a Digital Marketing Senior Specialist to optimize campaigns, nurture programs, and data-driven initiatives across our global marketing organization. You will work closely with Marketing Managers, IT, and creative teams to deliver engaging digital solutions for clients and prospects.

The role focuses on campaign health, automation, and journey optimization, leveraging platforms like HubSpot, Looker Studio, and PowerBI to drive measurable results and continuous improvement.

Qualifications

• Two-three years of professional experience in digital marketing or related role.
• Undergraduate degree (B.A. or B.S.) preferred.
• Experience with marketing automation platforms (HubSpot) and data platforms (RampedUp, Apollo, ZoomInfo).
• Familiarity with ABM platforms like Demandbase and 6sense.

Responsibilities

• Support development and execution of digital marketing campaigns including nurture strategies and drip campaigns.
• Collaborate with Global Marketing Organization to coordinate content and campaign components across digital channels.
• Manage and execute ABM programs to attract, engage, convert, and grow strategic accounts; communicate plans and milestones to leadership.
• Understand the customer journey and optimize conversions at all funnel stages.
• Develop, schedule, and report on email campaigns, landing pages, and digital content using the right tools.
• Assist with data integrations and automated workflows to improve marketing operations.

Skills

HubSpot

ABM

Data platforms

Looker Studio

PowerBI

Tableau

Python

BigQuery

Team collaboration

Campaign management

Education

Bachelor's degree

Tools

HubSpot

Job description

At Alorica, we exist to make lives better…one interaction at a time by creating insanely great customer experiences. We’re looking for a talented Digital Marketing Senior Specialist to join our growing global marketing organization (GMO) team and help us build a best-in-class digital strategy experience for prospective and current clients.

As a Digital Marketing Senior Specialist, you will support Alorica’s marketing initiatives, campaign and demand generation efforts, and data/platform integrations. You will play a key role in establishing, maintaining, and continually refining nurture, drip, and personalization campaigns across platforms, and be responsible for the execution and health of marketing automation initiatives.

Since you’re a team player, this will also mean working collaboratively with Marketing Managers, IT, Creative, and internal clients to collaborate, identify, design and implement effective, engaging solutions.

Responsibilities

• Support the development and execution of digital marketing campaigns (including nurture strategies, newsletters, and multi-touch drip campaigns), ensuring high-quality implementation, performance, and measurable results
• Collaborate with the Global Marketing Organization to coordinate content, creative assets, and campaign components across digital channels while identifying opportunities to optimize and repurpose content
• Manage and execute ABM programs in partnership with the Growth team that will attract, engage, convert, and grow strategic accounts. Communicate ABM plans, deliverables, and milestones to leadership
• Understand the full lifecycle of the customer journey and be able to optimize for conversion at all points of funnel
• Help develop best practices and create, schedule, and report on email campaigns, landing pages, and digital content, leveraging the appropriate technical tools and optimizing for the best user experience
• Support new marketing channel expansion and process improvements and identify/maintain opportunities for data and tech stack integrations and automated workflows

Qualifications

• Minimum of two-three years of professional experience in related role
• Undergraduate degree (B.A. or B.S.) preferred
• Extensive experience with marketing automation platforms (HubSpot) and data platforms (RampedUp, Apollo, ZoomInfo, etc.)
• Familiarity with ABM platforms like Demandbase and 6sense
• Experience with Looker Studio, PowerBI, Tableau, Alteryx, Python and Big Data Query a plus
• Exceptional collaboration, teamwork and interpersonal skills while always championing the user experience
• The ability to prioritize, multi-task and execute quickly, while still following best practices in a fast-paced environment
• A love of staying up on digital trends and making recommendations on how and when to use those technologies to meet our digital needs