B2B Digital Marketing Lead — Multi-Channel Growth (Hybrid)

HRTx Inc; Mandaluyong; Hybrid; PHP 420,000 - 660,000; Full time

Job summary

HRTx Inc in Mandaluyong, Philippines, is seeking a Lead Digital Marketing Officer to drive growth for Professional Tools brands. You will design data-driven, multi-channel campaigns and bridge strategy with analytics to generate measurable demand and revenue in a fast-paced B2B environment.

You will lead integrated campaigns across paid media, SEO, email, and social, optimize CRM workflows, create technical marketing assets, and provide ROI insights.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years in digital marketing with a focus on multi-channel campaign management.
• Proficient in Google Ads, Meta Ads Manager, and Google Analytics.
• Experience with email marketing automation (preferably Eloqua).
• Background in B2B, industrial, or construction marketing is highly preferred.

Responsibilities

• Strategy & Execution: Develop and manage integrated campaigns across paid media, SEO, email, and social media.
• Lead Management: Optimize CRM workflows to ensure leads are captured, tracked, and routed to Sales effectively.
• Content Oversight: Create high-quality marketing assets and messaging tailored to technical and professional audiences.
• Performance Tracking: Analyze campaign data and audience behavior to provide actionable insights and ROI reports.
• Stakeholder Collaboration: Partner with regional sales teams and external agencies to align marketing initiatives with business goals.

Skills

Digital marketing

Multi-channel campaigns

B2B marketing

Education

Bachelor's degree in Marketing/Communications

Tools

Google Ads

Meta Ads Manager

Google Analytics

Eloqua

Job description

HRTx Inc in Mandaluyong, Philippines, is seeking a Lead Digital Marketing Officer to drive growth for Professional Tools brands. You will design data-driven, multi-channel campaigns and bridge strategy with analytics to generate measurable demand and revenue in a fast-paced B2B environment.

You will lead integrated campaigns across paid media, SEO, email, and social, optimize CRM workflows, create technical marketing assets, and provide ROI insights.