Senior Demand Gen Manager - Paid Media Growth

MicroSourcing International; Manila; Hybrid; PHP 1,000,000 - 1,600,000; Full time

Benefits offered by this job

Healthcare coverage on day one

Performance bonuses

Paid time-off with cash conversion

Group life insurance

Job summary

MicroSourcing International in Manila is seeking a Manager, Demand Generation (Paid Media) to lead integrated paid media strategies across Google Ads, Microsoft Ads, paid social, and display platforms.

The role covers end-to-end campaign execution, budgeting, and performance optimization, with responsibilities including A/B testing and conversion tracking implementation. A hybrid work setup applies, with on-site work 2x a week.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• At least 7 years of hands-on paid media experience, with deep expertise in paid search.
• Strong experience with Google Ads, Microsoft Ads, GA4, and tag management tools.
• Proven capability in managing and scaling paid search programs with measurable ROI results.
• Strong attention to detail and the ability to work under tight deadlines in a fast-paced environment.

Responsibilities

• Develop and manage integrated paid media strategies across Google Ads, Microsoft Ads, paid social, and display platforms.
• Own end-to-end campaign execution, covering account structure, keyword/audience strategy, bidding, and ad creative development.
• Monitor and optimize performance against key KPIs such as CPL, CAC, conversion rate, pipeline contribution, and ROI.
• Manage paid media budgets, forecasts, and pacing to ensure efficient spend allocation and maximum return.
• Lead ongoing A/B testing across ads, creative formats, and landing pages to drive continuous performance improvements.
• Implement and optimize conversion tracking, attribution models, and tagging frameworks like GA4 and Google Tag Manager.
• Produce regular performance reports and insights for stakeholders, translating data into actionable recommendations.

Job description

MicroSourcing International in Manila is seeking a Manager, Demand Generation (Paid Media) to lead integrated paid media strategies across Google Ads, Microsoft Ads, paid social, and display platforms.

The role covers end-to-end campaign execution, budgeting, and performance optimization, with responsibilities including A/B testing and conversion tracking implementation. A hybrid work setup applies, with on-site work 2x a week.