Demand Generation Manager

MicroSourcing; Manila; Hybrid; PHP 2,400,000 - 3,200,000; Full time

Benefits offered by this job

Healthcare coverage from day one

Performance bonuses

Paid time off with cash conversion

Life insurance

Job summary

MicroSourcing in Manila seeks a seasoned Manager, Demand Generation (Paid Media) to lead integrated paid media strategies across Google Ads, Microsoft Ads, paid social, and display. You will own end-to-end campaigns, optimize bids, and monitor KPIs to maximize ROI while managing budgets and pacing.

The role requires 7+ years in paid media, a strong command of GA4, tag management, and a proven ROI track record. Hybrid work setup with on-site 2x weekly and regular learning opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 7+ years of hands‑on paid media experience, with deep expertise in paid search.
• Strong experience with Google Ads, Microsoft Ads, GA4, and tag management tools.
• Proven capability in managing and scaling paid search programs with measurable ROI results.
• Strong attention to detail and the ability to work under tight deadlines in a fast‑paced environment.

Responsibilities

• Develop and manage integrated paid media strategies across Google Ads, Microsoft Ads, paid social, and display platforms.
• Own end-to-end campaign execution, covering account structure, keyword/audience strategy, bidding, and ad creative development.
• Monitor and optimize performance against KPIs such as CPL, CAC, conversion rate, pipeline contribution, and ROI.
• Manage paid media budgets, forecasts, and pacing to ensure efficient spend allocation and maximum return.
• Lead ongoing A/B testing across ads, creative formats, and landing pages to drive continuous performance improvements.
• Implement and optimize conversion tracking, attribution models, and tagging frameworks like GA4 and Google Tag Manager.
• Produce regular performance reports and insights for stakeholders, translating data into actionable recommendations.

Skills

Paid media management

Google Ads

Microsoft Ads

GA4

Tag management

Campaign optimization

Data analysis

Budget management

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Tools

Google Ads platform

Microsoft Ads

GA4

Google Tag Manager

Job description

Discover your 100% YOU with MicroSourcing!

Position: Manager, Demand Generation (Paid Media) Location: Manila Work setup & shift: Hybrid (Ability to work on-site 2x a week) | 8 AM to 5 PM, Mondays through Fridays

Why join MicroSourcing?

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses.
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role:

• Develop and manage integrated paid media strategies across Google Ads, Microsoft Ads, paid social, and display platforms.
• Own end-to-end campaign execution, covering account structure, keyword/audience strategy, bidding, and ad creative development.
• Monitor and optimize performance against key KPIs such as CPL, CAC, conversion rate, pipeline contribution, and ROI.
• Manage paid media budgets, forecasts, and pacing to ensure efficient spend allocation and maximum return.
• Lead ongoing A/B testing across ads, creative formats, and landing pages to drive continuous performance improvements.
• Implement and optimize conversion tracking, attribution models, and tagging frameworks like GA4 and Google Tag Manager.
• Produce regular performance reports and insights for stakeholders, translating data into actionable recommendations.

What You Need

Non-negotiables

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• At least 7 years of hands‑on paid media experience, with deep expertise in paid search.
• Strong experience with Google Ads, Microsoft Ads, GA4, and tag management tools.
• Proven capability in managing and scaling paid search programs with measurable ROI results.
• Strong attention to detail and the ability to work under tight deadlines in a fast‑paced environment.

Preferred Skills/expertise

• Experience within B2B or high-consideration buying environments.
• Google Ads and/or relevant paid media platform certifications.
• Demonstrated capability in conversion rate optimization and complex attribution modeling.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

For more information, visit https://www.microsourcing.com/

• Terms & conditions apply