Senior Creative Director, Multichannel Campaigns

Outsourcey; Philippines; On-site; PHP 3,000,000 - 5,500,000; Full time

Job summary

Outsourcey in the Philippines is seeking a seasoned Creative Leader with a strong direct response and performance marketing background to own multi-channel campaigns. You will shape compelling offers, briefs, and executions across TV, digital, email, social, and print.

Lead a lean team, brief and guide design, editing, and copy, ensure consistent storytelling from ad to checkout, and plan tentpole campaigns such as Black Friday and Christmas.

Qualifications

• 8+ years in creative leadership with strong direct response or performance marketing background.
• Portfolio of campaigns with measurable sales results across TV, digital, email, social, and print.
• Experience briefing and directing across multiple channels and markets simultaneously.
• Sharp offer instincts and clear POV on what drives purchase decisions.
• Comfortable working hands-on in a lean team, managing briefs and feedback daily.

Responsibilities

• Create the overarching campaign theme for each 12 week cycle, major sale period, and always-on activity.
• Translate each theme into a campaign toolkit including key visual, messaging hierarchy, offer treatment, and channel guidelines.
• Brief and creatively direct the design, editing, and copy team and approve work before it ships.
• Keep the offer front and centre in every asset while protecting an elevated, on-brand look.
• Plan tentpole campaigns such as Black Friday and Christmas gifting well ahead of schedule.
• Ensure every channel tells one consistent story from the TV ad through to the checkout.
• Review campaign performance and feed learnings into the next creative cycle.

Skills

Creative leadership

Direct response

Performance marketing

Campaign measurement

Channel strategy

Job description

Outsourcey in the Philippines is seeking a seasoned Creative Leader with a strong direct response and performance marketing background to own multi-channel campaigns. You will shape compelling offers, briefs, and executions across TV, digital, email, social, and print.

Lead a lean team, brief and guide design, editing, and copy, ensure consistent storytelling from ad to checkout, and plan tentpole campaigns such as Black Friday and Christmas.