Head of Creative Services

Outsourcey; Philippines; On-site; PHP 3,000,000 - 5,500,000; Full time

Job summary

Outsourcey in the Philippines is seeking a seasoned Creative Leader with a strong direct response and performance marketing background to own multi-channel campaigns. You will shape compelling offers, briefs, and executions across TV, digital, email, social, and print.

Lead a lean team, brief and guide design, editing, and copy, ensure consistent storytelling from ad to checkout, and plan tentpole campaigns such as Black Friday and Christmas.

Qualifications

• 8+ years in creative leadership with strong direct response or performance marketing background.
• Portfolio of campaigns with measurable sales results across TV, digital, email, social, and print.
• Experience briefing and directing across multiple channels and markets simultaneously.
• Sharp offer instincts and clear POV on what drives purchase decisions.
• Comfortable working hands-on in a lean team, managing briefs and feedback daily.

Responsibilities

• Create the overarching campaign theme for each 12 week cycle, major sale period, and always-on activity.
• Translate each theme into a campaign toolkit including key visual, messaging hierarchy, offer treatment, and channel guidelines.
• Brief and creatively direct the design, editing, and copy team and approve work before it ships.
• Keep the offer front and centre in every asset while protecting an elevated, on-brand look.
• Plan tentpole campaigns such as Black Friday and Christmas gifting well ahead of schedule.
• Ensure every channel tells one consistent story from the TV ad through to the checkout.
• Review campaign performance and feed learnings into the next creative cycle.

Skills

Creative leadership

Direct response

Performance marketing

Campaign measurement

Channel strategy

Job description

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Profile Requirements:

• 8+ years in creative leadership with a strong direct response or performance marketing background
• A portfolio of campaigns with measurable sales results across TV, digital, email, social, and print
• Experience briefing and directing across multiple channels and markets simultaneously
• Sharp offer instincts and a clear point of view on what drives purchase decisions
• Comfortable working hands-on in a lean team, managing briefs and feedback daily

Core responsibilities:

• Create the overarching campaign theme for each 12 week cycle, major sale period, and always-on activity
• Translate each theme into a campaign toolkit including key visual, messaging hierarchy, offer treatment, and channel guidelines
• Brief and creatively direct the design, editing, and copy team and approve work before it ships
• Keep the offer front and centre in every asset while protecting an elevated, on-brand look
• Plan tentpole campaigns such as Black Friday and Christmas gifting well ahead of schedule
• Ensure every channel tells one consistent story from the TV ad through to the checkout
• Review campaign performance and feed learnings into the next creative cycle

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!