Chief Creative & Campaign Strategy Lead

Outsourcey; Philippines; Remote; PHP 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Competitive salary

Shape HR function

Strong leadership team

Career growth

Job summary

Outsourcey seeks a seasoned Creative Leader to drive bold, ROI-focused campaigns in a fast-growing BPO environment in the Philippines. You will craft 12-week cycle themes and translate them into complete campaign toolkits—visuals, messaging, offers, and channel guidelines—while guiding design, editing and copy teams to on-brand, high-impact outputs.

You will own tentpole initiatives like Black Friday and Christmas gifting, ensuring consistent storytelling from TV to checkout and applying

Qualifications

• 8+ years in creative leadership with a direct response or performance marketing background.
• A portfolio of campaigns with measurable sales results across TV, digital, email, social, and print.
• Experience briefing and directing across multiple channels and markets simultaneously.
• Sharp offer instincts and a clear point of view on what drives purchase decisions.
• Comfortable working hands-on in a lean team, managing briefs and feedback daily.

Responsibilities

• Create the overarching campaign theme for each 12 week cycle, major sale period, and always-on activity.
• Translate each theme into a campaign toolkit including key visual, messaging hierarchy, offer treatment, and channel guidelines.
• Brief and creatively direct the design, editing, and copy team and approve work before it ships.
• Keep the offer front and centre in every asset while protecting an elevated, on-brand look.
• Plan tentpole campaigns such as Black Friday and Christmas gifting well ahead of schedule.
• Ensure every channel tells one consistent story from the TV ad through to the checkout.
• Review campaign performance and feed learnings into the next creative cycle.

Skills

8+ years in creative leadership with a

Direct response background

Campaigns across multiple channels

Briefing and directing teams

Job description

Outsourcey seeks a seasoned Creative Leader to drive bold, ROI-focused campaigns in a fast-growing BPO environment in the Philippines. You will craft 12-week cycle themes and translate them into complete campaign toolkits—visuals, messaging, offers, and channel guidelines—while guiding design, editing and copy teams to on-brand, high-impact outputs.

You will own tentpole initiatives like Black Friday and Christmas gifting, ensuring consistent storytelling from TV to checkout and applying