Senior Copywriter (US Brand & Conversion-Focused)

KMC Solutions; Makati; On-site; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

Direct collaboration with US-based DTC

AI-assisted content workflows

Mentoring and team growth

Performance-driven culture

Job summary

KMC Solutions in the Philippines seeks a Senior Copywriter & Content Strategist to shape high-performing campaigns across landing pages, email, paid social, PDPs, and other ecommerce channels. You’ll blend strategic thinking, customer insights, and AI-assisted workflows to drive conversion while preserving a consistent brand voice.

Join a collaborative Creative and Marketing team, mentor writers as the team grows, and influence messaging strategy while working on fast-paced ecommerce projects

Qualifications

• Senior-level direct-response copywriting experience for DTC or ecommerce brands (Fashion, Lifestyle).
• Strong portfolio showing landing pages, emails, PDPs, and Meta paid ads.

Responsibilities

• Create high-converting copy for landing pages, emails, ads, PDPs, and social channels.
• Develop audience-specific messaging to drive acquisition, conversion, retention, and reactivation.
• Use performance data and A/B testing to optimize copy and results.

Skills

Direct-response copywriting

Ecommerce marketing

Content strategy

AI-assisted workflows

Performance metrics

Editing & proofreading

Job description

Job Description

Make your next big career move by applying as KMC Solutions' next SENIOR COPYWRITER!

Our client is a leading U.S.-based direct-to-consumer (DTC) fashion ecommerce company focused on creating exceptional shopping experiences through data-driven marketing and compelling storytelling.

As a Senior Copywriter & Content Strategist, you’ll play a key role in shaping high-performing marketing campaigns across landing pages, email, paid social, product detail pages (PDPs), and other ecommerce channels. You’ll combine strategic thinking, customer insight, and AI-assisted workflows to create persuasive, conversion-focused copy that drives business results while maintaining a consistent brand voice.

You’ll join a collaborative Creative and Marketing team that values ownership, innovation, continuous testing, and performance. This is an opportunity to work closely with cross-functional leaders, influence messaging strategy, mentor other writers as the team grows, and make a measurable impact in a fast-paced ecommerce environment.

On top of your salary, here are the exciting benefits you can look forward to:

• Work directly with a leading U.S.-based direct-to-consumer fashion-retail ecommerce brand.


• High-impact role with direct exposure to Creative and Marketing leadership.


• Opportunity to own high-visibility campaigns and influence brand messaging strategy.


• Work with cutting-edge AI tools and help shape AI-assisted content workflows.


• Fast-paced, low-bureaucracy environment where great ideas can quickly become reality.


• Opportunity to mentor and help grow a content team as the business scales.


• Collaborate with experienced cross-functional teams across Creative, Marketing, Ecommerce, and Merchandising.


• Performance-driven culture where impact and results matter more than tenure.


• Continuous opportunities to experiment, A/B test, learn, and improve through real performance data.


• Be part of a company passionate about fashion, ecommerce, innovation, and creating exceptional customer experiences.

The main responsibilities of a SENIOR COPYWRITER include:

• Creating high-converting copy for landing pages, email campaigns, Meta paid ads, product detail pages (PDPs), social media, and other ecommerce marketing channels.


• Developing audience-specific messaging strategies that drive customer acquisition, conversion, retention, and reactivation.


• Using performance data and A/B testing insights to continuously optimize copy and improve marketing results.


• Leveraging AI tools to accelerate ideation, drafting, and content iteration while maintaining ownership of strategy, brand voice, and final quality.


• Partnering with Creative, Marketing, and Ecommerce teams to deliver compelling campaigns aligned with business objectives.


• Maintaining and evolving the company’s brand voice across all customer touchpoints.


• Reviewing, editing, and providing guidance on copy produced by other contributors to ensure consistency and quality.


• Managing multiple content projects, meeting deadlines, and maintaining organized documentation and project tracking.


• Researching fashion trends, customer behavior, and market insights to inform messaging and campaign strategies.


• Supporting content standards, mentoring team members as needed, and contributing to the continuous improvement of content and AI-assisted workflows.

To apply, you must be an expert on the following requirements:

• Senior-level direct-response copywriting experience for DTC or ecommerce brands (Fashion, Lifestyle)


• Strong portfolio showcasing landing pages, email marketing, Meta paid ads, and product detail page (PDP) copy.


• Excellent understanding of customer psychology, audience segmentation, and persuasive messaging.


• Ability to write for different customer lifecycle stages, including acquisition, conversion, retention, and reactivation.


• Proven ability to use performance data, A/B testing, and marketing metrics to optimize copy.


• Proficiency with AI writing tools to support ideation, drafting, and content optimization while maintaining brand voice and quality.


• Exceptional writing, editing, proofreading, grammar, and attention to detail.


• Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.


• Experience collaborating with cross-functional teams in a fast-paced environment.


• Ability to work independently, exercise sound editorial judgment, and deliver high-quality work with minimal supervision.


• Flexible to work a graveyard shift schedule supporting US operations (Monday to Friday, 10:00 PM to 7:00 AM Manila Time).

It will also be favorable if you are knowledgeable in:

• Experience writing for subscription-based ecommerce or fashion retail brands.


• Familiarity with SEO best practices and content optimization.


• Experience creating copy for additional performance marketing channels such as TikTok, Google Ads, or other digital advertising platforms.


• Basic understanding of ecommerce merchandising, product naming, and online retail best practices.


• Experience writing scripts or content for short-form video.


• Familiarity with AI image generation tools and creative AI workflows.


• Previous experience mentoring, training, or reviewing the work of other writers.


• Experience building or scaling a content team.


• Strong interest in fashion, apparel, and consumer trends.


• Willingness to continuously learn new AI tools, marketing technologies, and ecommerce best practices.