Website Content Coordinator

KMC Solutions; Makati; On-site; PHP 700,000 - 1,000,000; Full time

Benefits offered by this job

Direct US collaboration with brands

Hands-on CRO projects

Exposure to AI tools

Fast-paced ecommerce environment

Job summary

KMC Solutions invites you to join as Senior Website Content Coordinator (CRO-focused). You will build, optimize, and QA landing pages for a US-based ecommerce brand, collaborating with Marketing, Creative, Engineering, and eCommerce teams.

You will use CMS, conduct A/B tests, analyze GA4 data, and apply UX and SEO best practices to improve conversions, with hands-on ownership from brief to launch.

Qualifications

• Experience building and optimizing landing pages using CMS
• Strong sense of UX, accessibility, and conversion best practices
• Experience collaborating with US-based teams is a plus
• Strong writing and editing skills

Responsibilities

• Build and maintain campaign landing pages using CMS and visual/drag-and-drop tools
• Translate briefs into conversion-focused digital experiences
• Ensure mobile usability and content hierarchy
• Execute website updates for launches and promotions
• Lead website assignments from brief to launch and review
• Apply ecommerce, UX, accessibility, and conversion best practices
• Conduct thorough QA across desktop and mobile, including links and forms
• Use GA4 to evaluate performance and propose improvements
• Build and support A/B tests and learnings for future experiences
• Use customer insights to identify opportunities
• Maintain on-page SEO elements
• Identify issues and opportunities before they impact users
• Collaborate with US teams to deliver accurate experiences
• Use AI tools to support research and content development

Skills

CMS proficiency

A/B testing

GA4 analytics

SEO basics

Tools

GA4

Heatmaps

Session recordings

AI tools

Job description

Make your next big career move by applying as KMC Solutions' next SENIOR WEBSITE CONTENT COORDINATOR (CRO-FOCUSED)!

In this role, you will help build, maintain, and continuously improve the digital shopping experience for a US-based eCommerce and lifestyle brand. You will work closely with Marketing, Creative, Engineering, and eCommerce teams to bring campaigns, promotions, product launches, and customer-facing website experiences to life.

This is a hands-on website execution and optimization role where you will build and manage landing pages using CMS and visual page-building tools, execute website updates, perform thorough QA, support A/B testing, and use analytics and customer behavior insights to identify opportunities to improve conversion and usability.

As a senior-level contributor, you will independently manage projects from brief through build, QA, launch, and optimization while maintaining a polished, accurate, mobile-friendly, and customer-focused website experience.

On top of your salary, here are the exciting benefits you can look forward to:

• Work directly with US-based Marketing, Creative, Engineering, and eCommerce teams.
• Own meaningful website projects from brief through build, QA, launch, and optimization.
• Gain hands-on exposure to eCommerce conversion optimization, A/B testing, analytics, SEO, and customer behavior.
• Use modern CMS, website-building, analytics, and AI tools as part of your day-to-day work.
• Have the opportunity to influence the digital customer experience through your ideas and recommendations.
• Join a collaborative environment where independent thinking, ownership, and continuous improvement are encouraged.
• Build experience supporting a fast-paced US eCommerce and lifestyle brand.

The main responsibilities of a SENIOR WEBSITE CONTENT COORDINATOR (CRO-FOCUSED) include:

• Build and maintain campaign, acquisition, and promotional landing pages using CMS and visual/drag-and-drop website-building tools.
• Translate campaign briefs, creative assets, copy, and business objectives into polished, conversion-focused digital experiences.
• Make thoughtful decisions around page structure, content hierarchy, imagery, messaging, calls to action, and mobile usability.
• Execute website updates supporting product launches, seasonal campaigns, promotions, merchandising, and other marketing initiatives.
• Independently manage website assignments from initial request through build, QA, launch, and post-launch review.
• Apply eCommerce, UX, accessibility, and conversion best practices to improve the customer experience and reduce friction.
• Conduct thorough QA across desktop and mobile, including links, buttons, forms, imagery, content, formatting, and interactive components.
• Use GA4 and other analytics tools to evaluate website and landing-page performance, identify trends, and recommend actionable improvements.
• Build and support A/B tests, monitor results, and apply learnings to future website experiences.
• Use customer behavior insights, including heatmaps and session recordings when available, to identify optimization opportunities.
• Maintain on-page SEO elements including page titles, meta descriptions, headings, alt text, internal linking, and content structure.
• Proactively identify website issues, usability concerns, and opportunities for improvement before they impact the customer experience.
• Collaborate closely with US-based Marketing, Creative, Engineering, and eCommerce teams to deliver accurate and timely website experiences.
• Use AI tools such as ChatGPT to support research, analysis, content development, and problem-solving while independently validating outputs and applying sound judgment.

It will also be favorable if you are knowledgeable in:

• Basic HTML and CSS for understanding website structure and making minor adjustments when needed.
• Heatmapping and session-recording tools for analyzing customer behavior and identifying usability opportunities.
• eCommerce merchandising, including product placement, featured content, and promotional modules.
• Accessibility best practices for creating more usable and inclusive digital experiences.
• SEO considerations for AI-powered and evolving search experiences.
• Writing and editing concise website copy, including headlines, calls to action, and supporting content.
• Experience supporting US-based eCommerce, retail, fashion, or lifestyle brands.
• Familiarity with AI-assisted workflows for website content, analysis, research, and optimization.
• Experience working cross-functionally with Marketing, Creative, Engineering, and eCommerce teams.