Senior eCommerce Website & Content Coordinator

KMC Solutions; Taguig; Hybrid; PHP 800,000 - 1,200,000; Full time

Benefits offered by this job

Direct cross-team collaboration

Own projects from brief to launch

Exposure to CRO & analytics

Modern CMS tools

Job summary

KMC Solutions is seeking a Senior Website Content Coordinator (CRO-focused) to join our team in Manila. You will build, optimize, and QA digital experiences for a US-based eCommerce and lifestyle brand, collaborating with Marketing, Creative, Engineering, and eCommerce teams.

You will manage campaigns, implement A/B tests, analyze GA4 data, and drive conversion improvements across landing pages with modern CMS and AI tools, ensuring mobile-friendly and customer-focused experiences.

Qualifications

• Experience building and optimizing landing pages for conversion.
• Strong knowledge of CRO, UX, and analytics best practices.
• Ability to manage projects end-to-end from brief to launch.

Responsibilities

• Build and maintain landing pages using CMS and visual builders.
• Translate briefs into conversion-focused digital experiences.
• Decide page structure, imagery, messaging, CTAs, and mobile usability.
• Execute updates for product launches and campaigns.
• Independently manage website assignments from request through post-launch review.
• Apply eCommerce, UX, accessibility, and CRO best practices to improve experiences.

Skills

CMS

A/B testing

GA4

SEO

HTML/CSS

UX optimization

QA testing

Conversion optimization

Cross-functional collaboration

AI tools (ChatGPT)

Tools

CMS platforms

AI tools (ChatGPT)

Job description

Make your next big career move by applying as KMC Solutions' next SENIOR WEBSITE CONTENT COORDINATOR (CRO-FOCUSED)!

In this role, you will help build, maintain, and continuously improve the digital shopping experience for a US-based eCommerce and lifestyle brand. You will work closely with Marketing, Creative, Engineering, and eCommerce teams to bring campaigns, promotions, product launches, and customer-facing website experiences to life.

This is a hands-on website execution and optimization role where you will build and manage landing pages using CMS and visual page-building tools, execute website updates, perform thorough QA, support A/B testing, and use analytics and customer behavior insights to identify opportunities to improve conversion and usability.

As a senior-level contributor, you will independently manage projects from brief through build, QA, launch, and optimization while maintaining a polished, accurate, mobile-friendly, and customer-focused website experience.

On top of your salary, here are the exciting benefits you can look forward to:

• Work directly with US-based Marketing, Creative, Engineering, and eCommerce teams.
• Own meaningful website projects from brief through build, QA, launch, and optimization.
• Gain hands-on exposure to eCommerce conversion optimization, A/B testing, analytics, SEO, and customer behavior.
• Use modern CMS, website-building, analytics, and AI tools as part of your day-to-day work.
• Have the opportunity to influence the digital customer experience through your ideas and recommendations.
• Join a collaborative environment where independent thinking, ownership, and continuous improvement are encouraged.
• Build experience supporting a fast-paced US eCommerce and lifestyle brand.

The main responsibilities of a SENIOR WEBSITE CONTENT COORDINATOR (CRO-FOCUSED) include:

• Build and maintain campaign, acquisition, and promotional landing pages using CMS and visual/drag-and-drop website-building tools.
• Translate campaign briefs, creative assets, copy, and business objectives into polished, conversion-focused digital experiences.
• Make thoughtful decisions around page structure, content hierarchy, imagery, messaging, calls to action, and mobile usability.
• Execute website updates supporting product launches, seasonal campaigns, promotions, merchandising, and other marketing initiatives.
• Independently manage website assignments from initial request through build, QA, launch, and post-launch review.
• Apply eCommerce, UX, accessibility, and conversion best practices to improve the customer experience and reduce friction.
• Conduct thorough QA across desktop and mobile, including links, buttons, forms, imagery, content, formatting, and interactive components.
• Use GA4 and other analytics tools to evaluate website and landing-page performance, identify trends, and recommend actionable improvements.
• Build and support A/B tests, monitor results, and apply learnings to future website experiences.
• Use customer behavior insights, including heatmaps and session recordings when available, to identify optimization opportunities.
• Maintain on-page SEO elements including page titles, meta descriptions, headings, alt text, internal linking, and content structure.
• Proactively identify website issues, usability concerns, and opportunities for improvement before they impact the customer experience.
• Collaborate closely with US-based Marketing, Creative, Engineering, and eCommerce teams to deliver accurate and timely website experiences.
• Use AI tools such as ChatGPT to support research, analysis, content development, and problem-solving while independently validating outputs and applying sound judgment.

It will also be favorable if you are knowledgeable in:

• Basic HTML and CSS for understanding website structure and making minor adjustments when needed.
• Heatmapping and session-recording tools for analyzing customer behavior and identifying usability opportunities.
• eCommerce merchandising, including product placement, featured content, and promotional modules.
• Accessibility best practices for creating more usable and inclusive digital experiences.
• SEO considerations for AI-powered and evolving search experiences.
• Writing and editing concise website copy, including headlines, calls to action, and supporting content.
• Experience supporting US-based eCommerce, retail, fashion, or lifestyle brands.
• Familiarity with AI-assisted workflows for website content, analysis, research, and optimization.
• Experience working cross-functionally with Marketing, Creative, Engineering, and eCommerce teams.