Senior Copywriter – Ecommerce

KMC Solutions; Taguig; Hybrid; PHP 900,000 - 1,700,000; Full time

Benefits offered by this job

Direct collaboration with US brand

High-impact role

Own campaigns

AI-assisted workflows

Low-bureaucracy environment

Mentor and grow content team

Cross-functional collaboration

Performance-driven culture

Experimentation with data

Fashion ecommerce passion

Job summary

KMC Solutions seeks a Senior Copywriter & Content Strategist to shape high-performing marketing campaigns for a leading U.S.-based DTC fashion ecommerce brand. You will craft persuasive copy across landing pages, emails, PDPs, and paid channels, guiding messaging strategy with data-driven insights and AI-assisted workflows.

Join a collaborative Creative and Marketing team, mentor junior writers, and influence brand voice while driving performance in a fast-paced ecommerce environment.

Qualifications

• Experience writing for ecommerce marketing channels (landing pages, emails, PDPs, social, Meta ads).
• Ability to develop audience-specific messaging strategies driving acquisition, conversion, retention and reactivation.
• Familiarity with AI-assisted workflows and ability to leverage AI tools while owning strategy and brand voice.

Responsibilities

• Creating high-converting copy for landing pages, email campaigns, Meta paid ads, PDPs, social media, and other ecommerce marketing channels.
• Developing audience-specific messaging strategies that drive customer acquisition, conversion, retention, and reactivation.
• Using performance data and A/B testing insights to optimize copy and improve marketing results.
• Leveraging AI tools to accelerate ideation, drafting, and content iteration while maintaining ownership of strategy, brand voice, and final quality.
• Partnering with Creative, Marketing, and Ecommerce teams to deliver campaigns aligned with business objectives.
• Maintaining and evolving the company’s brand voice across all customer touchpoints.
• Reviewing, editing, and mentoring on copy produced by others to ensure quality and consistency.
• Managing multiple content projects, meeting deadlines, and keeping documentation and trackers organized.
• Researching fashion trends, customer behavior, and market insights to inform messaging and campaign strategies.
• Supporting content standards, mentoring team members, and contributing to continuous improvement of content and AI workflows.

Job description

Our client is a leading U.S.-based direct-to-consumer (DTC) fashion ecommerce company focused on creating exceptional shopping experiences through data-driven marketing and compelling storytelling.

As a Senior Copywriter & Content Strategist, you’ll play a key role in shaping high-performing marketing campaigns across landing pages, email, paid social, product detail pages (PDPs), and other ecommerce channels. You’ll combine strategic thinking, customer insight, and AI-assisted workflows to create persuasive, conversion-focused copy that drives business results while maintaining a consistent brand voice.

You’ll join a collaborative Creative and Marketing team that values ownership, innovation, continuous testing, and performance. This is an opportunity to work closely with cross-functional leaders, influence messaging strategy, mentor other writers as the team grows, and make a measurable impact in a fast-paced ecommerce environment.

On top of your salary, here are the exciting benefits you can look forward to:

• Work directly with a leading U.S.-based direct-to-consumer fashion ecommerce brand.

• High-impact role with direct exposure to Creative and Marketing leadership.

• Opportunity to own high-visibility campaigns and influence brand messaging strategy.

• Work with cutting-edge AI tools and help shape AI-assisted content workflows.

• Fast-paced, low-bureaucracy environment where great ideas can quickly become reality.

• Opportunity to mentor and help grow a content team as the business scales.

• Collaborate with experienced cross-functional teams across Creative, Marketing, Ecommerce, and Merchandising.

• Performance-driven culture where impact and results matter more than tenure.

• Continuous opportunities to experiment, A/B test, learn, and improve through real performance data.

• Be part of a company passionate about fashion, ecommerce, innovation, and creating exceptional customer experiences.

The main responsibilities of a SENIOR COPYWRITER & CONTENT STRATEGIST include:

• Creating high-converting copy for landing pages, email campaigns, Meta paid ads, product detail pages (PDPs), social media, and other ecommerce marketing channels.

• Developing audience-specific messaging strategies that drive customer acquisition, conversion, retention, and reactivation.

• Using performance data and A/B testing insights to continuously optimize copy and improve marketing results.

• Leveraging AI tools to accelerate ideation, drafting, and content iteration while maintaining ownership of strategy, brand voice, and final quality.

• Partnering with Creative, Marketing, and Ecommerce teams to deliver compelling campaigns aligned with business objectives.

• Maintaining and evolving the company’s brand voice across all customer touchpoints.

• Reviewing, editing, and providing guidance on copy produced by other contributors to ensure consistency and quality.

• Managing multiple content projects, meeting deadlines, and maintaining organized documentation and project tracking.

• Researching fashion trends, customer behavior, and market insights to inform messaging and campaign strategies.

• Supporting content standards, mentoring team members as needed, and contributing to the continuous improvement of content and AI-assisted workflows.

It will also be favorable if you are knowledgeable in:

• Experience writing for subscription-based ecommerce or fashion retail brands.

• Familiarity with SEO best practices and content optimization.

• Experience creating copy for additional performance marketing channels such as TikTok, Google Ads, or other digital advertising platforms.

• Basic understanding of ecommerce merchandising, product naming, and online retail best practices.

• Experience writing scripts or content for short-form video.

• Familiarity with AI image generation tools and creative AI workflows.

• Previous experience mentoring, training, or reviewing the work of other writers.

• Experience building or scaling a content team.

• Strong interest in fashion, apparel, and consumer trends.

• Willingness to continuously learn new AI tools, marketing technologies, and ecommerce best practices.