Content Writer

Brightsand Design; Manila; Remote; PHP 300,000 - 540,000; Full time

Job summary

Brightsand Design is seeking a remote Content Writer to craft copy across social, email, web, ads, scripts and long-form content. You’ll join a fully remote team of designers, PMs, marketing specialists, a social media manager and an SEO expert, owning briefs and delivering clean, on-time work.

You will develop messaging that fits each channel, research topics, verify claims and collaborate with peers to ensure coherence with the client voice and branding.

Qualifications

• Holds a bachelor's degree in Communication, Journalism, English, Literature, Marketing, Creative Writing or a related field.
• Has 2 to 4 years of professional writing experience, ideally in an agency, in-house marketing team or editorial setting.
• Strong research foundation with ability to verify claims and cite sources.
• Excellent command of English grammar, structure and style for non-expert readers.
• Portfolio of 3–5 samples across formats with notes on research and thinking.

Responsibilities

• Writes copy for social media, websites, email campaigns and newsletters, paid ads, scripts and long-form content.
• Develops hooks, captions, CTAs and messaging frameworks for various channels.
• Produces long-form pieces like blog posts, articles, case studies and video/podcast scripts as required.
• Ensures copy is on-brand, well-structured and optimized for search and AI discovery.
• Collaborates with project managers, designers, SEO and social teams to land copy with visuals.
• Self-edits for grammar, clarity, tone, flow and factual accuracy; follows naming standards.

Skills

Copywriting

Editing

Research

Communication

Adaptability

Education

Bachelor's degree in Communications/english/journalism

Tools

SEO basics

Content management basics

Job description

About the Role

The Content Writer writes across social, email, web, ads, scripts and long-form, working inside a fully remote team of designers, project managers, marketing specialists, a social media manager and an SEO specialist. The role is trusted with briefs, not just assignments: the writer is expected to bring ideas, ask smart questions early, and ship clean work on time.

Duties and Responsibilities

Copywriting and content creation

• Writes copy for social media, websites, email campaigns and newsletters, paid ads, scripts, decks and other marketing materials.
• Develops hooks, captions, CTAs and messaging frameworks that fit the channel and the funnel stage.
• Produces long-form pieces (blog posts, articles, thought-leadership, case studies, video and podcast scripts) when the brief calls for it.
• Writes with search and AI discovery in mind: clear structure, search intent, and answers that hold up when summarized by AI tools.

Brand voice and messaging

• Learns each client's voice and applies it consistently across every platform and campaign series.
• Shifts tone to match the audience and the objective, from warm and conversational to formal and corporate.
• Helps build and refine messaging frameworks, tone-of-voice guides and content pillars.

Research and strategy support

• Researches industries, audiences, competitors and topics before writing, and verifies every claim, statistic and source used.
• Turns findings into usable insight: angles, key messages and content gaps that sharpen the brief.
• Supports content calendars, campaign frameworks and messaging directions.
• Reads performance data (engagement, open and click rates, conversions) and uses it to adjust future copy.

Working with AI tools responsibly

• Uses AI tools to speed up research, outlining and first drafts, never to replace judgment or originality.
• Fact-checks, rewrites and fully owns anything AI-assisted so the final copy is accurate, on-brand and sounds human.
• Follows BSD and client policies on AI use, confidentiality and disclosure.

Collaboration and workflow

• Works with the Project Manager on briefs, deadlines and revision rounds, with tasks tracked in ClickUp.
• Partners with designers so copy and visuals land together, and with SEO and social specialists so content is built to perform.
• Flags missing information, unclear briefs or timeline risks early.
• Takes client and internal feedback on board accurately and turns revisions around quickly.

Editing and quality control

• Self-edits every piece for grammar, clarity, tone, flow and factual accuracy before submission.
• Follows BSD's formatting and file-naming standards.
• Polishes or refines teammates' copy when needed.

Qualifications

Education and background (required)

• Holds a bachelor's degree in Communication, Journalism, English, Literature, Marketing, Creative Writing or a related field. Equivalent professional writing experience is considered when clearly demonstrated.
• Has a strong research foundation: formal training or hands-on experience in research, journalism, editorial work or academic writing.
• Has 2 to 4 years of professional writing experience, ideally in an agency, in-house marketing team or editorial setting.

Research and writing standards (required)

• Has proven ability to research an unfamiliar industry quickly, identify credible sources, and cite or verify claims.
• Has an excellent command of English grammar, structure and style, and writes clearly for non-expert readers.
• Presents a portfolio of 3 to 5 published or client-approved samples across at least two formats (for example social, email, web, long-form), each with a short note on the research and thinking behind it.
• Shows range in tone, from playful to professional, with samples that prove the ability to match a voice other than their own.

Good to have

• Experience writing for B2B, health, construction, editorial, or SaaS brands.
• Experience with international audiences (East Asia, US or Southeast Asia) and Philippine market content.
• Working knowledge of SEO copywriting and on-page content structure.
• Experience with video scripts, reels or short-form content.
• Basic Filipino or Taglish fluency for local-market work.