Senior Content Strategist

Orange Blaze Inc.; Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

FlowerStore Group in the Philippines is seeking a Senior Content Strategist to translate insights into compelling content across social, video, and commerce channels. You will collaborate with the marketing team to shape strategies and support campaigns across platforms such as Facebook, Instagram, YouTube, and X.

You will lead content development, manage publishing workflows, monitor performance metrics, and identify opportunities from trends and competitors.

Qualifications

• Bachelor’s degree preferred in marketing or related field.
• At least 4 years of experience in social media, content marketing, e-commerce, business development, partnerships, or related fields.
• Strong understanding of social media platforms and digital marketing channels.
• Hands-on experience in developing, managing, and publishing digital content.
• Strong written and verbal communication skills.
• Comfortable using data and performance metrics to evaluate content and campaign effectiveness.
• Experience with influencers or brand partnerships is a plus.
• Fresh graduates with strong communication skills, creativity, and genuine interest in content and social media are welcome to apply.

Responsibilities

• Shape social media and content presence across multiple platforms.
• Collaborate with marketing to develop relevant content and campaigns.
• Engage communities and monitor performance data to improve strategy.
• Research influencers and partnerships for outreach and collaboration opportunities.
• Manage YouTube content publishing and optimization.
• Maintain a consistent brand voice across platforms.

Skills

Social media strategy

Content development

Campaign management

Data analysis

Written & verbal communication

Adaptability

Influencer partnerships

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Meta Ads Manager

Facebook Ads

Job description

We're looking for a Senior Content Strategist who can turn ideas, trends, and audience insights into content that strengthens our brands and drives meaningful engagement. If you enjoy working in a fast-paced e-commerce environment, learning quickly, and collaborating with a dynamic team, this could be a great opportunity for you.

About the Role

In this role, you'll take an active part in shaping our social media and content presence across multiple platforms. You'll work closely with the marketing team to develop relevant content, support campaigns, engage our communities, and use performance data to continuously improve our approach.

Key Responsibilities:

• Social Media Management: Manage and maintain our presence across Facebook, Instagram, Viber Community, X, LinkedIn, YouTube, and other relevant platforms.
• Content Development: Plan, create, and schedule platform-appropriate content, including posts, short-form videos, stories, polls, and other formats.
• Community Management: Monitor and respond to comments, messages, and community interactions while maintaining a consistent and engaging brand presence.
• Campaign Support: Contribute to the development and execution of social media campaigns, product features, promotions, collaborations, and giveaways.
• Performance Analysis: Monitor key metrics such as reach, engagement, traffic, follower growth, and click-through rates, translating results into actionable recommendations.
• Trend & Competitor Monitoring: Keep track of emerging content formats, platform developments, social trends, and competitor activities to identify relevant opportunities.
• Content Strategy: Help develop and implement cross-platform content strategies that align with broader marketing objectives and maintain consistency in brand communication.
• Influencer & Partnership Support: Research potential creators, influencers, and partners and assist with outreach and collaboration opportunities.
• YouTube Management: Support video content publishing, optimization, channel management, and audience engagement on YouTube.
• Brand Communication: Maintain a consistent brand identity and voice while adapting content and messaging to the unique characteristics of each platform.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
• At least 4 years of experience in social media, content marketing, e-commerce, business development, partnerships, affiliate marketing, or related fields.
• Strong understanding of social media platforms and digital marketing channels.
• Hands-on experience in developing, managing, and publishing digital content.
• Strong written and verbal communication skills, with an ability to adapt messaging for different audiences and platforms.
• Comfortable using data and performance metrics to evaluate content and campaign effectiveness.
• Creative, proactive, and highly adaptable in a fast-moving work environment.
• Results-oriented with strong ownership and attention to detail.
• Google Analytics, Meta Ads Manager/Facebook Ads, or similar digital marketing tools is an advantage.
• Experience working with influencers, creators, or brand partnerships is a plus.
• Fresh graduates with strong communication skills, creativity, and a genuine interest in content and social media are also welcome to apply.

About FlowerStore Group

FlowerStore Group operates across the Philippines, Vietnam, Thailand, and Singapore and is one of Southeast Asia's leading gifting e-commerce businesses. Founded in the Philippines in 2018, FlowerStore offers a diverse range of gifting products, including fresh flowers, personalized gifts, cakes, gourmet products, plush toys, preserved flowers, plants, and other gift ideas.

What You Can Expect

• Opportunity to contribute to the growth of a purpose-driven e-commerce business
• Hands-on learning and opportunities for professional development
• Direct exposure to senior leaders and experienced members of the organization
• A collaborative, energetic, and dynamic working environment
• Opportunities to work across different areas of digital marketing, content, and e-commerce